{"id":198,"date":"2025-09-11T12:52:49","date_gmt":"2025-09-11T10:52:49","guid":{"rendered":"https:\/\/kampanj.expressen.se\/xpeng\/?p=198"},"modified":"2025-09-30T11:13:20","modified_gmt":"2025-09-30T09:13:20","slug":"sakerhet-innovation-och-premiumteknik","status":"publish","type":"post","link":"https:\/\/kampanj.expressen.se\/xpeng\/sakerhet-innovation-och-premiumteknik\/","title":{"rendered":"S\u00e4kerhet, innovation och premiumteknik"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;HERO \/ TOPP&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|rgba(0,0,0,0.35) 100%&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-1-4-n.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;15%&#8221; background_blend=&#8221;overlay&#8221; background_enable_video_mp4=&#8221;off&#8221; min_height=&#8221;600px&#8221; min_height_tablet=&#8221;450px&#8221; min_height_phone=&#8221;320px&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;94vh&#8221; max_height=&#8221;1200px&#8221; max_height_tablet=&#8221;900px&#8221; max_height_phone=&#8221;600px&#8221; max_height_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;off|phone&#8221; background_enable_image_phone=&#8221;off&#8221; background_position_phone=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;900px&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;80px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_font_size_tablet=&#8221;58px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset3&#8243; header_text_shadow_blur_strength=&#8221;0.4em&#8221; header_text_shadow_color=&#8221;rgba(0,0,0,0.7)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>S\u00e4kerhet, innovation och premiumteknik<\/h1>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#xe044;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;50px&#8221; icon_width_tablet=&#8221;40px&#8221; icon_width_phone=&#8221;32px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;40px|0px|40px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;35px||40px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;ingress&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;||27px||false|false&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>F\u00f6r tio \u00e5r sedan startade He Xiaopeng fr\u00e5n noll.<br \/><span class=\"indenta\">Nu syssels\u00e4tter XPENG 15 000 ingenj\u00f6rer, bygger enbart elbilar och tar upp kampen med andra elbilstillverkare i Europa.<\/span><br \/><span class=\"indenta\">Bolagets id\u00e9 \u00e4r lika enkel som radikal: kombinera mjukvara och h\u00e5rdvara i ett tempo som bilindustrin aldrig sett f\u00f6rut.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;640px&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; link_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/www.xpeng.com\/se\/brand?ad=M202409A0001\" target=\"_blank\" rel=\"noopener\">EXTERN L\u00c4NK: L\u00e4s mer om Xpeng<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Resan b\u00f6rjade 2014 n\u00e4r techentrepren\u00f6ren He Xiaopeng \u2013 mjukvaruingenj\u00f6r i grunden och pionj\u00e4r i en bransch som annars r\u00f6rt sig l\u00e5ngsamt \u2013 s\u00e5g m\u00f6jligheten att g\u00f6ra mobilitet p\u00e5 ett nytt s\u00e4tt. Trots att bilar funnits i \u00f6ver hundra \u00e5r ville han b\u00f6rja p\u00e5 ett blankt blad och bygga enbart elbilar. Fr\u00e5n dag ett var logiken h\u00e4mtad ur techv\u00e4rlden: snabb innovation, h\u00e5rdvaran i ena handen och mjukvaran i den andra.<\/p>\n<p>\u2013 M\u00e5nga biltillverkare bygger som ett legobygge med delar fr\u00e5n olika leverant\u00f6rer. Vi har allt under samma tak. Det g\u00f6r att vi kan reagera extremt snabbt, s\u00e4ger Peter Maier, informationschef p\u00e5 XPENG.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;700ms&#8221; animation_intensity_slide=&#8221;30%&#8221; animation_direction_tablet=&#8221;center&#8221; animation_direction_phone=&#8221;center&#8221; animation_direction_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-peter-1.jpg&#8221; title_text=&#8221;xpeng-peter-1&#8243; src_tablet=&#8221;https:\/\/kampanj.expressen.se\/findus\/wp-content\/uploads\/2025\/08\/skistar-2.jpg&#8221; src_phone=&#8221;https:\/\/kampanj.expressen.se\/findus\/wp-content\/uploads\/2025\/08\/skistar-2.jpg&#8221; src_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_radii_tablet=&#8221;on|0%|0%|0%|0%&#8221; border_radii_phone=&#8221;on|0%|0%|0%|0%&#8221; border_radii_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;bildtext&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#757575&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Peter Maier, informationschef p\u00e5 XPENG.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;640px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;24px|60px|0px|60px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-1-2.jpg&#8221; title_text=&#8221;xpeng-1-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||30px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||||||&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>F\u00f6rsta modellen lanserades 2018<\/h2>\n<p>Redan 2018 lanserades den f\u00f6rsta modellen, G3, i Kina. D\u00e4rifr\u00e5n har utvecklingen g\u00e5tt snabbt, mer likt ett techbolag \u00e4n en traditionell biltillverkare. Den logiken pr\u00e4glar hela organisationen: i dag arbetar \u00f6ver 15&nbsp;000 mjukvaruingenj\u00f6rer med allt fr\u00e5n bilarnas system till fintechl\u00f6sningar som utvecklas inhouse.<\/p>\n<p>\u2013 Det g\u00f6r oss unika. Vi beh\u00f6ver inte l\u00e4gga best\u00e4llningar externt, vi har all knowhow internt. D\u00e4rf\u00f6r kan vi agera snabbare \u00e4n n\u00e5gon annan i branschen, s\u00e4ger Peter Maier.<\/p>\n<p>Ett exempel han lyfter \u00e4r f\u00f6rsta vintern i Sverige, d\u00e5 defrostern inte fungerade fullt ut och imman l\u00e5g kvar p\u00e5 rutorna. P\u00e5 bara \u00e5tta arbetsdagar skickades en OTA-uppdatering ut till kunderna.<\/p>\n<p>\u2013 Det \u00e4r unikt i bilv\u00e4rlden, s\u00e4ger Peter Maier.<\/p>\n<p>Men uppdateringarna handlar om mer \u00e4n att fixa problem. XPENG har byggt en process d\u00e4r kunder kan bli testpiloter, prova ny mjukvara och ge feedback direkt till ingenj\u00f6rerna.<\/p>\n<p>\u2013 Vi har till och med svenska kunder som har egen kontakt med kollegorna i Kina. F\u00f6r de teknikintresserade \u00e4r det h\u00e4r paradiset. F\u00f6r alla andra \u00e4r det lika mycket en trygghet i att bilen bara blir b\u00e4ttre med tiden, s\u00e4ger Peter Maier.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||||||&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;19px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/www.xpeng.com\/se\/model\/g9?ad=M202409A0001\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK: Uppt\u00e4ck nya Xpeng G9<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;950px&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/visitdenmark\/wp-content\/uploads\/2024\/06\/quote.png&#8221; title_text=&#8221;quote&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;45px&#8221; max_width_tablet=&#8221;45px&#8221; max_width_phone=&#8221;40px&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#141414&#8243; header_font_size=&#8221;42px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;38px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>M\u00e5nga biltillverkare bygger som ett legobygge med delar fr\u00e5n olika leverant\u00f6rer. Vi har allt under samma tak. Det g\u00f6r att vi kan reagera extremt snabbt<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BOENDE&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.3)&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-1-1.jpg&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;100%&#8221; min_height=&#8221;700px&#8221; min_height_tablet=&#8221;400px&#8221; min_height_phone=&#8221;300px&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;100vh&#8221; height_phone=&#8221;100vh&#8221; height_last_edited=&#8221;on|desktop&#8221; max_height=&#8221;1200px&#8221; max_height_tablet=&#8221;499px&#8221; max_height_phone=&#8221;350px&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;120px||120px||true|false&#8221; custom_padding_phone=&#8221;50px||50px||true|false&#8221; background_color_phone=&#8221;rgba(0,0,0,0.3)&#8221; background_last_edited=&#8221;off|desktop&#8221; background_enable_color_phone=&#8221;on&#8221; background_image_phone=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2024\/09\/xpeng-G6-GREY-C_pillar.jpg&#8221; background_enable_image_phone=&#8221;on&#8221; background_position_tablet=&#8221;center&#8221; background_position_phone=&#8221;center&#8221; background_blend_phone=&#8221;darken&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Artikel\/text 1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;40px|0px|40px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;35px||40px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;640px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;24px|60px|0px|60px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||||||&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Lockat globala akt\u00f6rer som investerare<\/h2>\n<p>F\u00f6r nya bilm\u00e4rken finns ofta en inbyggd skepsis, inte minst n\u00e4r de har kinesiskt ursprung. D\u00e4rf\u00f6r betonar XPENG sitt oberoende: bolaget \u00e4r b\u00f6rsnoterat i Hongkong och New York och har lockat flera stora globala akt\u00f6rer som investerare.<\/p>\n<p>\u2013 Vi \u00e4r fortfarande en relativt liten akt\u00f6r, men vi \u00e4r ett internationellt bolag och helt privat\u00e4gt. M\u00e5nga t\u00e4nker att kinesiskt \u00e4r lika med billigt. V\u00e5r ambition \u00e4r den motsatta \u2013 att g\u00f6ra premium tillg\u00e4ngligt, inte genom prisdumpning utan genom teknik, s\u00e4ger Peter Maier.<\/p>\n<p>Att vara en ung tillverkare inneb\u00e4r ocks\u00e5 ett annat utg\u00e5ngsl\u00e4ge. XPENG har kunnat bygga sina fabriker fr\u00e5n grunden, utan arv av gamla processer eller fossildrivna produktionslinor. Produktionssystemen \u00e4r helt elektrifierade och konstruerade f\u00f6r elbilar redan fr\u00e5n start.<\/p>\n<p>\u2013 Vi har inga fabriker fr\u00e5n 50-talet som m\u00e5ste st\u00e4llas om. Allt \u00e4r high tech och byggt f\u00f6r el fr\u00e5n b\u00f6rjan, s\u00e4ger Peter Maier.<\/p>\n<p>Den h\u00e4r grundid\u00e9n \u2013 att b\u00f6rja p\u00e5 ett tomt blad \u2013 pr\u00e4glar ocks\u00e5 sj\u00e4lva bilarna. Medan etablerade m\u00e4rken fortfarande s\u00e4ljer premium i l\u00e5nga listor av dyra till\u00e4ggspaket vill XPENG g\u00f6ra det enklare. H\u00e4r m\u00f6ts kunden av en fullutrustad bil direkt, utan att beh\u00f6va r\u00e4kna p\u00e5 kalkylark med tillval.<\/p>\n<p>\u2013 S\u00e4kerhet, komfort och underh\u00e5llning ska inte vara ett excelark av tillval. Det ska ing\u00e5 fr\u00e5n start, s\u00e4ger Peter Maier.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-1-3.jpg&#8221; title_text=&#8221;xpeng-1-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||30px||true|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||||||&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Utvecklar flygande bilar<\/h2>\n<p>Visionen str\u00e4cker sig l\u00e5ngt bortom dagens modeller. XPENG utvecklar redan flygande bilar, d\u00e4r eVTOL-modellen X2 f\u00e5tt \u00f6ver 4&nbsp;000 f\u00f6rorder. Visionen \u00e4r att inom fem\u2013tio \u00e5r kunna kombinera bil och flyg i samma fordon, med rotorarmar som f\u00e4lls ut vid behov. Dessutom lanseras n\u00e4sta \u00e5r humanoiden Iron \u2013 en robot med ett egenutvecklat chip, framtagen f\u00f6r kommersiellt bruk.<\/p>\n<p>\u2013 Det kan l\u00e5ta som science fiction. Men det h\u00e4nder nu, och vi \u00e4r en av de st\u00f6rsta akt\u00f6rerna i Asien p\u00e5 omr\u00e5det, s\u00e4ger Peter Maier.<\/p>\n<p>P\u00e5 den svenska marknaden finns i dag tv\u00e5 modeller: G6 i mellanklass-SUV-segmentet och G9 som st\u00f6rre premium-SUV. Snart f\u00f6ljs de av P7+, en fem meter l\u00e5ng sedan med hatchbacklucka och stort bagageutrymme.<\/p>\n<p>\u2013 Sverige \u00e4r viktigt f\u00f6r oss. H\u00e4r finns b\u00e5de kunniga konsumenter, vinterklimat och stort teknikintresse. Vi passar in, s\u00e4ger Peter Maier.<\/p>\n<p>P\u00e5 tio \u00e5r har XPENG g\u00e5tt fr\u00e5n en grundares id\u00e9 till en europeisk uppstickare. Och resan har bara b\u00f6rjat.<\/p>\n<p>\u2013 Vi har inget arv med diesel eller bensin. V\u00e5rt arv \u00e4r passion och innovation. Vi har g\u00e5tt fr\u00e5n startup till scale-up och finns nu i merparten av Europa. Vi \u00e4r h\u00e4r f\u00f6r att stanna, avslutar Peter Maier.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#212121&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||||||&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#222222&#8243; header_2_font_size=&#8221;24px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;19px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;23px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong><a href=\"https:\/\/www.xpeng.com\/se\/find-us?ad=M202409A0001\" target=\"_blank\" rel=\"noopener\">EXTERN L\u00c4NK: Se v\u00e5ra \u00e5terf\u00f6rs\u00e4ljare<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/kampanj.expressen.se\/xpeng\/wp-content\/uploads\/2025\/09\/xpeng-1-5-s.jpg&#8221; title_text=&#8221;xpeng-1-5-s&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e4kerhet, innovation och premiumteknikF\u00f6r tio \u00e5r sedan startade He Xiaopeng fr\u00e5n noll.Nu syssels\u00e4tter XPENG 15 000 ingenj\u00f6rer, bygger enbart elbilar och tar upp kampen med andra elbilstillverkare i Europa.Bolagets id\u00e9 \u00e4r lika enkel som radikal: kombinera mjukvara och h\u00e5rdvara i ett tempo som bilindustrin aldrig sett f\u00f6rut.EXTERN L\u00c4NK: L\u00e4s mer om XpengResan b\u00f6rjade 2014 n\u00e4r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"463889d2-c913-597a-a3d5-f3fb761b1d10","footnotes":""},"categories":[1],"tags":[],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikelflode"],"_links":{"self":[{"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":42,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"predecessor-version":[{"id":363,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/posts\/198\/revisions\/363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/media\/227"}],"wp:attachment":[{"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/xpeng\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}