{"id":2176,"date":"2023-10-03T11:15:46","date_gmt":"2023-10-03T09:15:46","guid":{"rendered":"https:\/\/kampanj.expressen.se\/unibet\/?p=2176"},"modified":"2023-10-31T00:23:03","modified_gmt":"2023-10-30T23:23:03","slug":"knack-koden-till-framtidens-fotboll","status":"publish","type":"post","link":"https:\/\/kampanj.expressen.se\/unibet\/knack-koden-till-framtidens-fotboll\/","title":{"rendered":"Kn\u00e4ck koden \u2013 till framtidens fotboll"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Hero \/ toppbild&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 39%|rgba(0,0,0,0.34) 100%&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/unibet-knackkoden-hero.jpg&#8221; background_blend=&#8221;darken&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;100%&#8221; z_index=&#8221;99999&#8243; vertical_offset_tablet=&#8221;&#8221; vertical_offset_phone=&#8221;&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_phone=&#8221;top_center&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; height=&#8221;90vh&#8221; height_tablet=&#8221;520px&#8221; height_phone=&#8221;400px&#8221; height_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;73px||0px||false|false&#8221; custom_padding_tablet=&#8221;73px||0px||false|false&#8221; custom_padding_phone=&#8221;70px||0px||false|false&#8221; scroll_vertical_motion_enable=&#8221;off&#8221; motion_trigger_start=&#8221;bottom&#8221; background_last_edited=&#8221;off|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; background_video_mp4_phone=&#8221;https:\/\/kampanj.di.se\/sts-alpresor\/wp-content\/uploads\/2021\/08\/Bad-Gastein-4k-mobile.mp4&#8243; background_enable_video_mp4_phone=&#8221;on&#8221; positioning_phone=&#8221;relative&#8221; positioning_last_edited=&#8221;off|desktop&#8221; z_index_last_edited=&#8221;off|phone&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;off|phone&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;10%&#8221; vertical_offset_tablet=&#8221;50px&#8221; vertical_offset_phone=&#8221;40px&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;850px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text content_tablet=&#8221;<h1>Kn\u00e4ck koden \u2013 till framtidens fotboll<\/h1>&#8221; content_phone=&#8221;<h1>Kn\u00e4ck koden \u2013 till framtidens fotboll<\/h1>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;80px&#8221; header_font_size_tablet=&#8221;56px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_text_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h1>Kn\u00e4ck koden \u2013<br \/>till framtidens fotboll<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0976b5&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_module=&#8221;1662&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;70%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;70%&#8221; max_width_phone=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_menu menu_id=&#8221;11&#8243; menu_style=&#8221;centered&#8221; active_link_color=&#8221;#FFFFFF&#8221; dropdown_menu_bg_color=&#8221;#0976b5&#8243; dropdown_menu_text_color=&#8221;rgba(255,255,255,0.5)&#8221; dropdown_menu_active_link_color=&#8221;#FFFFFF&#8221; mobile_menu_bg_color=&#8221;#0976b5&#8243; mobile_menu_text_color=&#8221;#FFFFFF&#8221; cart_icon_color=&#8221;#FFFFFF&#8221; search_icon_color=&#8221;#FFFFFF&#8221; menu_icon_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Arial|700|||||||&#8221; menu_text_color=&#8221;rgba(255,255,255,0.5)&#8221; menu_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;30px||60px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;13px|auto|30px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.5rem&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;1.4rem&#8221; text_font_size_phone=&#8221;1.25rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p>N\u00e4r fotbollen nu tagit steget in i data\u00e5ldern har reglerna f\u00f6r\u00e4ndrats. Bortom m\u00e5len har xG och spiders blivit vardagstermer. Men vad inneb\u00e4r det f\u00f6r sportens sj\u00e4l?<br \/>M\u00f6t datavisualiseringsgurun och oddss\u00e4ttaren i en utforskning av spelets nya dimension.<\/p>[\/et_pb_text][dssb_sharing_buttons icon_placement=&#8221;icon&#8221; columns=&#8221;3&#8243; icon_width=&#8221;fixed&#8221; alignment=&#8221;left&#8221; btn_spacing_bottom=&#8221;0px&#8221; btn_padding=&#8221;||||false|false&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;14px||||false|false&#8221; custom_padding=&#8221;|10px|30px||false|false&#8221; border_radii_main=&#8221;on|3px|3px|3px|3px&#8221; border_radii_icon=&#8221;on||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dssb_sharing_button icon_color=&#8221;#ffffff&#8221; icon_bg=&#8221;#3b5997&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][dssb_sharing_button social_network=&#8221;twitter&#8221; icon_bg=&#8221;#55aced&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][dssb_sharing_button social_network=&#8221;email&#8221; icon_bg=&#8221;#212121&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][\/dssb_sharing_buttons][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1764182.3042474BONNIER.COM\/B30723252.377313112;dc_trk_aid=568115468;dc_trk_cid=200238170;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK: H\u00e4r hittar du schyssta odds p\u00e5 Allsvenskan<\/strong><\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;19px||19px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_2_font=&#8221;Siri Expressen||||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>I fotbollens v\u00e4rld d\u00e4r varje dribbling, varje passning och varje skott tidigare betraktades som uttryck f\u00f6r ren talang, kliver nu dataanalys in och ger oss djupare insikter.<\/p>\n<p>Det \u00e4r inte l\u00e4ngre bara en kamp om bollen utan ocks\u00e5 om siffror, statistik och sannolikhet. Fr\u00e5n de klassiska orden \u201dhan har gjort m\u00e5l!\u201d till dagens komplexa analyser som \u201dhans xG-v\u00e4rde var 0,8\u201d har fotbollens spelplan expanderat och f\u00f6r\u00e4ndrats.<\/p>\n<p>Men har den teknologiska utvecklingen gjort fotbollen mer vetenskaplig p\u00e5 bekostnad av dess passion och sj\u00e4l?<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/joakimplogell.jpg&#8221; title_text=&#8221;joakimplogell-mobil&#8221; src_tablet=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/joakimplogell-mobil.jpg&#8221; src_phone=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/joakimplogell-mobil.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||5px||false|false&#8221; custom_margin_phone=&#8221;||5px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;30px||30px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||||false|false&#8221; custom_margin_phone=&#8221;5px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|2px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Joakim Plogell, en av grundarna till PlaymakerAI.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_2_font=&#8221;Siri Expressen||||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Svaret \u00e4r nej \u2013 \u00e5tminstone om man h\u00e5ller Joakim Plogells tankelinje. Han \u00e4r en av tv\u00e5 grundare till PlaymakerAI, f\u00f6retaget som visualiserat dataanalyser \u00e5t CMore och TV4 till allt fr\u00e5n Champions League-s\u00e4ndningar till La Liga- och Serie-A-s\u00e4ndningar.<\/p>\n<p>\u2013 Fotboll \u00e4r 22 spelare som g\u00f6r upp p\u00e5 planen. Att data samlas in p\u00e5verkar knappast det. Har tennisen p\u00e5verkats negativt av hawkeye\u2026? Det finns nog annat som eventuellt p\u00e5verkar fotbollens sj\u00e4l men att p\u00e5st\u00e5 att passiv datainsamling skulle g\u00f6ra det \u00e4r bara teknofobt och reaktion\u00e4rt, s\u00e4ger Joakim Plogell.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/BB220414CS050s.jpg&#8221; title_text=&#8221;BB220414CS050s&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||||false|false&#8221; custom_margin_phone=&#8221;5px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|2px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Elfsborgs manager Jimmy Thelin ber\u00e4ttar om klubbens arbete med data i en tidigare Expressen-intervju.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;30px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_2_font=&#8221;Siri Expressen||||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>\u201dTyckte det var tramsigt\u201d<\/h2>\n<p>N\u00e4r han tillsammans med Ola Lidmark Eriksson lanserade Playmaker.AI 2017 var deras dataanalyser l\u00e5ngt ifr\u00e5n accepterade av den stora massan. P\u00e5 den tiden jobbade inget tv-bolag med dataanalys och man fick utst\u00e5 mycket kritik.<\/p>\n<p>\u2013 Vissa journalister tyckte att det var tramsigt, och andra gick s\u00e5 l\u00e5ngt att de sa att de k\u00e4nde f\u00f6r att spy varje g\u00e5ng de h\u00f6rde talas om expected goals. I alla andra branscher var och \u00e4r det sj\u00e4lvklart att data \u00e4r viktig del i sin jobbvardag. I b\u00f6rjan k\u00e4ndes det som att folk trodde att vi ville och skulle ta deras jobb. Men det \u00e4r helt annorlunda nu, konstaterar Joakim Plogell.<\/p>\n<p>Idag har straffkartor i VM-s\u00e4ndningar, spiderdiagram d\u00e4r spelares statistiska egenskaper visualiseras inf\u00f6r La Liga-matcher och expected goals (xG) \u2013 en datainsamlad bed\u00f6mning p\u00e5 hur stor sannolikhet det \u00e4r att m\u00e5lchanser oms\u00e4tts i m\u00e5l \u2013 i heta allsvenska derbyn blivit sj\u00e4lvklara delar av fotbollen. Och enligt Ra\u00fal Valencia L\u00f3pez, marknadschef p\u00e5 Unibet som bland annat jobbar med utvecklingen av oddss\u00e4ttningen, har exempelvis xG gjort fotbollen mer intressant.<\/p>\n<p>\u2013 \u00c4ven om man inte sett en match kan man genom xG snabbt f\u00e5 en uppfattning om lagens kvalitet och de f\u00f6rv\u00e4ntade m\u00e5len i matchen, vilket ger en indikation om matchens g\u00e5ng. Fans v\u00e4rderar nog xG h\u00f6gre \u00e4n vad vi oddss\u00e4ttare kanske g\u00f6r. xG ger enbart en uppskattning av sannolikheten att ett visst skott resulterar i ett m\u00e5l, men r\u00e4knar inte in om spelaren ist\u00e4llet borde passat till n\u00e5gon som hade ett b\u00e4ttre l\u00e4ge, s\u00e4ger Ra\u00fal.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/BB220514TS089s.jpg&#8221; title_text=&#8221;BB220514TS089s&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;30px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||||false|false&#8221; custom_margin_phone=&#8221;5px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|2px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>Adrian von Heijne, h\u00e4r i IK Sirius men numera nybliven teknisk chef i Hammarby IF, \u00e4r v\u00e4lk\u00e4nd f\u00f6r sitt databetonade arbetss\u00e4tt.\u00a0\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_2_font=&#8221;Siri Expressen||||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>\u201dG\u00e4ller att man anv\u00e4nder relevant statistik\u201d<\/h2>\n<p>Han p\u00e5pekar att den \u00f6kade tillg\u00e4ngligheten av avancerad statistik f\u00f6r\u00e4ndrat oddss\u00e4ttningen inom fotboll. Den st\u00f6rsta f\u00f6r\u00e4ndringen, enligt honom, har varit m\u00f6jligheten att erbjuda ett bredare utbud av speltyper.<\/p>\n<p>\u2013 F\u00f6rr hade vi inte tillg\u00e5ng till s\u00e5 mycket data, exempelvis antalet skott en spelare sk\u00f6t p\u00e5 m\u00e5l. Men med mer data kan vi nu ber\u00e4kna sannolikheter f\u00f6r m\u00e5nga fler aspekter. Detta har gjort att vi nu kan erbjuda spel baserade p\u00e5 specifik spelarstatistik, som antal skott p\u00e5 m\u00e5l av en viss spelare, totala skott fr\u00e5n en spelare, antal passningar de kommer att g\u00f6ra eller till och med spel p\u00e5 om ett skott tr\u00e4ffar ribban, s\u00e4ger han.<\/p>\n<p>Inom fotbollsstatistik talar man ibland om spiders eller spelarcharts. De baseras p\u00e5 olika parametrar och presenterar en spelares unika statistik, vilket hj\u00e4lper Unibet att f\u00f6rst\u00e5 vilken typ av spelare vi analyserar.<\/p>\n<p>\u2013 Om vi granskar en snabb yttermittf\u00e4ltare kan vi genom dessa &#8217;spiders&#8217; se indikationer p\u00e5 hans dribblingar, assist, skott och mycket mer. Vi kombinerar denna statistik med v\u00e5r egen kunskap. Det g\u00e4ller att man anv\u00e4nder relevant statistik och sedan kompletterar med det man har sett sj\u00e4lv. S\u00e5 spiders fungerar som verktyg f\u00f6r att f\u00f6rst\u00e5 vilken typ av spelare det \u00e4r, s\u00e4ger Ra\u00fal.<\/p>\n<p>M\u00e5nga av de viktigaste statistiska m\u00e5tten som Unibet anv\u00e4nder f\u00f6r att s\u00e4tta odds p\u00e5 fotbollsmatcher \u00e4r datastyrda med algoritmer under matcherna.<\/p>\n<p>\u2013 Det \u00e4r fr\u00e4mst innan matchstart som vi m\u00e4nniskor tar hj\u00e4lp av statistiken. Vi tittar p\u00e5 f\u00f6rv\u00e4ntat antal m\u00e5l fr\u00e5n det specifika laget, hur bra lagen presterar, vilka spelare som \u00e4r tillg\u00e4ngliga och lagens individuella spelarstyrkor. Hemmaplansf\u00f6rdel \u00e4r till stor f\u00f6rdel f\u00f6r vissa lag j\u00e4mf\u00f6rt med andra. Lagets nuvarande form och hur de har presterat nyligen \u00e4r ocks\u00e5 viktigt. Tr\u00e4narnas inverkan och deras m\u00f6jliga \u00f6vertag \u00f6ver andra tr\u00e4nare \u00e4r andra faktorer vi beaktar n\u00e4r vi best\u00e4mmer odds, s\u00e4ger Ra\u00fal.<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/unibet-stats-1.jpg&#8221; title_text=&#8221;unibet-stats-1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_2_font=&#8221;Siri Expressen||||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p><strong>Hur l\u00e5ngt tillbaka g\u00e5r ni och h\u00e4mtar statistik?<br \/><\/strong>\u2013 Om tv\u00e5 lag s\u00e4llan m\u00f6ts kan det vara sv\u00e5rt att f\u00e5 relevant statistik fr\u00e5n l\u00e4ngre tillbaka, som inf\u00f6r landskamper och cuper. D\u00e4rf\u00f6r fokuserar vi p\u00e5 aktuell information som tar h\u00e4nsyn till nuvarande trupp och tr\u00e4nare. Derbyn kan vara lite annorlunda, d\u00e5 spelar publikens n\u00e4rvaro och hemmaplansf\u00f6rdel stor roll. D\u00e4rf\u00f6r kan vi ibland g\u00e5 l\u00e4ngre tillbaka n\u00e4r vi samlar data f\u00f6r s\u00e5dana matcher.<\/p>\n<p>Hur p\u00e5verkar all denna statistik upplevelsen f\u00f6r supportrarna? Har det skapat en mer vetenskaplig f\u00f6rst\u00e5else av spelet eller leder det till mer f\u00f6rvirring?<\/p>\n<p>\u2013 Jag tycker att tillg\u00e5ngen till mer statistik har \u00f6kat underh\u00e5llningsv\u00e4rdet i fotbollen. Supportrar kan nu uppm\u00e4rksamma olika aspekter av spelet. Korrekt och relevant anv\u00e4ndning av statistik leder definitivt till en djupare f\u00f6rst\u00e5else. Samtidigt kan vissa parametrar vara \u00f6verfl\u00f6diga och skapa brus, vilket riskerar att avleda uppm\u00e4rksamheten fr\u00e5n viktigare faktorer.<\/p>\n<h2>\u201dDet kommer bara att v\u00e4xa\u201d<\/h2>\n<p>Ra\u00fal \u00e4r noga med att po\u00e4ngtera att oddss\u00e4ttning inte \u00e4r n\u00e5gon exakt vetenskap, och att olika bolag kan l\u00e4gga olika vikt vid olika faktorer.<\/p>\n<p>\u2013 Det \u00e4r som \u00e4r kul med oddss\u00e4ttning och fotboll \u00e4r att du kan ha tillg\u00e5ng till hur mycket statistik som helst, men bollen \u00e4r fortfarande rund och det \u00e4r verkligen inte en exakt vetenskap. N\u00e4r vi inte har data eller inte har sett en viss situation tillr\u00e4ckligt ofta \u00e4r det ofta magk\u00e4nslan vi beh\u00f6ver g\u00e5 p\u00e5.<\/p>\n<p>Joakim Plogell p\u00e5 PlaymakerAI s\u00e4ger sig vara helt s\u00e4ker p\u00e5 att dataanalysens roll i fotbollen kommer forts\u00e4tta bli st\u00f6rre och viktigare i framtiden. Han ser ingen gr\u00e4ns f\u00f6r hur mycket det kan p\u00e5verka spelet.<\/p>\n<p>\u2013 Det \u00e4r viktigt f\u00f6r klubbar och andra akt\u00f6rer att om man inte har b\u00f6rjat jobba med data \u00e4nnu att g\u00f6ra det. Fotbollsdata kommer inte att f\u00f6rsvinna eller minska mot vad det \u00e4r idag. Det kommer bara att v\u00e4xa.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;25px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;15px|15px|15px|15px|true|true&#8221; animation_style=&#8221;fade&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f3f3f3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h3>FAKTA\/ FOTBOLLENS NYA ORD<\/h3>\n<p><strong>Straffkartor:<\/strong> Grafiska presentationer som visar var spelare tidigare har placerat sina straffar. Detta kan hj\u00e4lpa m\u00e5lvakter och tr\u00e4nare att f\u00f6rutse kommande skott.<\/p>\n<p><strong>\u201dSpider\u201d-diagram:<\/strong> Grafiska representationer som visar en fotbollsspelares statistik baserat p\u00e5 exempelvis dribblingar, skott, passningar p\u00e5 ett s\u00e4tt som liknar en spindels v\u00e4v. Detta ger en snabb \u00f6versikt av spelarens styrkor och svagheter.<\/p>\n<p><strong>Expected Goals (xG):<\/strong> Ett statistiskt m\u00e5tt som visar den f\u00f6rv\u00e4ntade sannolikheten f\u00f6r att ett skott ska resultera i ett m\u00e5l, baserat p\u00e5 skottets position, vinkel och avst\u00e5nd.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;GAM Banner Slot 1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; positioning=&#8221;none&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;980px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Desktop&#8221; module_class=&#8221;de-breakpoint-desktop&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;off&#8221; position_origin_a=&#8221;top_center&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;980px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;980px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; height=&#8221;240px&#8221; height_tablet=&#8221;160px&#8221; height_phone=&#8221;80px&#8221; height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_margin_tablet=&#8221;0px||0px||true|false&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding_tablet=&#8221;245px||||false|false&#8221; custom_padding_phone=&#8221;128px||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; custom_css_before=&#8221;content: %22ANNONS%22;||text-align: left;||left: -2px;||top: -4px;||position: absolute;||font-size: 10px;||width: 982px;||background-color: #eaeaea;||height: 264px;||padding-left: 6px;&#8221; custom_css_main_element=&#8221;text-align: center !important;||padding-top: 15px;||padding-left: 2px;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"ad-container\"><div data-slot-name=\"panorama\" class=\"bam-ad-slot\"><\/div><\/div>[\/et_pb_code][et_pb_code disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Tablet \/ Module&#8221; module_class=&#8221;de-breakpoint-tablet&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;off&#8221; position_origin_a=&#8221;top_center&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|tablet&#8221; max_width=&#8221;640px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;980px&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; height=&#8221;360px&#8221; height_tablet=&#8221;160px&#8221; height_phone=&#8221;80px&#8221; height_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_margin_tablet=&#8221;0px|0px|0px|0px|true|false&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding_tablet=&#8221;245px||||false|false&#8221; custom_padding_phone=&#8221;128px||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; custom_css_main_element=&#8221;text-align: center !important;&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"ad-container\"><div data-slot-name=\"module\" class=\"bam-ad-slot\"><\/div><\/div>[\/et_pb_code][et_pb_code disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Mobile&#8221; module_class=&#8221;de-breakpoint-mobile&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;off&#8221; position_origin_a=&#8221;top_center&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;320px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;480px&#8221; height_tablet=&#8221;160px&#8221; height_phone=&#8221;320px&#8221; height_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_before=&#8221;content: %22ANNONS%22;||text-align: left;||left: -2px;||top: -4px;||position: absolute;||font-size: 10px;||width: 322px;||background-color: #eaeaea;||height: 484px;||padding-left: 6px;&#8221; custom_css_main_element=&#8221;text-align: center !important;||padding-top:15px;||padding-left: 2px;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"ad-container\"><div data-slot-name=\"mob\" class=\"bam-ad-slot\"><\/div><\/div>[\/et_pb_code][et_pb_code admin_label=&#8221;Responsive GAM CSS Fix&#8221; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<style><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Extra Large Desktop And Above ***\/<!-- [et_pb_line_break_holder] -->@media all and (min-width: 1405px) {<!-- [et_pb_line_break_holder] -->  .de-breakpoint-tablet{<!-- [et_pb_line_break_holder] -->\t\tdisplay:none !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Standard Desktop Only ***\/<!-- [et_pb_line_break_holder] -->@media all and (min-width: 1239px) and (max-width: 1405px) {<!-- [et_pb_line_break_holder] -->  .de-breakpoint-tablet{<!-- [et_pb_line_break_holder] -->\t\tdisplay:none !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->\t.de-breakpoint-desktop{<!-- [et_pb_line_break_holder] -->\t\tdisplay:block !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Tablet And Below ***\/<!-- [et_pb_line_break_holder] -->@media all and (max-width: 980px) {<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Tablet Only ***\/<!-- [et_pb_line_break_holder] -->@media all and (min-width: 815px) and (max-width: 1238px) {<!-- [et_pb_line_break_holder] -->\t.de-breakpoint-tablet{<!-- [et_pb_line_break_holder] -->\t\tdisplay:block !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->\t.de-breakpoint-desktop{<!-- [et_pb_line_break_holder] -->\t\tdisplay:none !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->  .de-breakpoint-mobile{<!-- [et_pb_line_break_holder] -->\t\tdisplay:none !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Smartphone Only ***\/<!-- [et_pb_line_break_holder] -->@media all and (max-width: 814px) {<!-- [et_pb_line_break_holder] -->  .de-breakpoint-tablet{<!-- [et_pb_line_break_holder] -->\t\tdisplay:none !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->  .de-breakpoint-mobile{<!-- [et_pb_line_break_holder] -->\t\tdisplay:block !important;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/*** Responsive Styles Smartphone Portrait ***\/<!-- [et_pb_line_break_holder] -->@media all and (max-width: 479px) {<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;690px&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;1457&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><strong>Publikst\u00f6det<\/strong><br \/>Svensk fotbollspublik levererar st\u00e4mning i europeisk toppklass. Publikst\u00f6det \u00e4r Unibets s\u00e4tt att hylla det. Totalt f\u00f6rdelas 20 miljoner kr mellan klubbarna i Allsvenskan och Superettan \u2013 ju mer publik, desto mer pengar till din klubb.<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p><a href=\"https:\/\/track.adform.net\/C\/?bn=64101520\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK: L\u00e4s mer om Publikst\u00f6det<\/strong><\/a><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; link_text_color=&#8221;#000000&#8243; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>18+ | <a href=\"https:\/\/spelpaus.se\/\" target=\"_blank\" rel=\"noopener\">Spelpaus.se<\/a>. <a href=\"https:\/\/stodlinjen.se\/\" target=\"_blank\" rel=\"noopener\">St\u00f6dlinjen.se.<\/a> Spela ansvarsfullt<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_module=&#8221;1653&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carousel show_items_desktop=&#8221;3&#8243; show_items_tablet=&#8221;2&#8243; multislide=&#8221;on&#8221; arrow_nav=&#8221;on&#8221; dot_nav=&#8221;on&#8221; equal_height=&#8221;on&#8221; advanced_effect=&#8221;1&#8243; arrow_nav_color=&#8221;#212121&#8243; arrow_bg_color=&#8221;#dcdcdc&#8221; dots_color=&#8221;#DCDCDC&#8221; dots_active_color=&#8221;#E30813&#8243; title_background=&#8221;RGBA(255,255,255,0)&#8221; content_background=&#8221;RGBA(255,255,255,0)&#8221; arrow_position=&#8221;bottom&#8221; arrow_alignment=&#8221;flex-end&#8221; arrow_font_size=&#8221;45px&#8221; carousel_container_padding=&#8221;||||false|false&#8221; innercontent_padding=&#8221;||||false|false&#8221; item_padding=&#8221;||||false|false&#8221; content_container_padding=&#8221;27px|27px|27px|27px|true|true&#8221; arrow_font_size_tablet=&#8221;45px&#8221; arrow_font_size_phone=&#8221;40px&#8221; arrow_font_size_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ratio-1&#215;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Siri Expressen||||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;27px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_image=&#8221;object-fit:cover;||height:363.33px;||width:363.33px;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_image_last_edited=&#8221;on|tablet&#8221; custom_css_image_phone=&#8221;object-fit:cover;||width:100%!important;&#8221; custom_css_image_tablet=&#8221;object-fit:cover;||width:100%!important;&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carouselitem title=&#8221;Glenns allsvenska guldkorn: \u201cBajarna trodde det var klart \u2013 skulle aldrig torska p\u00e5 S\u00f6derstadion\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/09\/230918_gameday_glenn_JO_191s.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTkifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Allsvenskan g\u00e5r in i sitt slutskede.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Supporterfavoriten leder \u201dPeking\u201d: \u201dJag \u00e4lskar den h\u00e4r klubben\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/09\/ifk-norrkoping-1.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTYifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Han \u00e4r fotbollsknatten som v\u00e4xte upp p\u00e5 l\u00e4ktaren \u2013 och blev hyllad lagkapten i sitt favoritlag.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;HIF-ikonen: \u201dDet har fattats felbeslut \u2013 vi m\u00e5ste l\u00e4ra oss av det\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/05\/unibet-hif-stuart-1.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDgifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Efter en l\u00e5ng \u00f6kenvandring f\u00f6rde legendariske tr\u00e4naren Bosse Nilsson upp Helsingborgs IF till Allsvenskan.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Glenn hos regerande m\u00e4starna \u2013 som siktar mot ett nytt SM-guld&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/05\/unibet-hacken-thumbnail.jpg&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTUifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Gameday med Glenn rullar vidare \u2013 f\u00f6r ett bes\u00f6k hos regerande m\u00e4staren BK H\u00e4cken.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Sportchefen Jesper Jansson: \u201dSveriges VM-lag 1994 \u2013 det \u00e4r min f\u00f6rebild\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-jesper-1.jpg&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NjgifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Gameday med Glenn inleder \u00e5rets s\u00e4song med att tr\u00e4ffa Hammarby och g\u00e5 p\u00e5 deras hemmapremi\u00e4r.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Succ\u00e9n med Glenn Hys\u00e9n tillbaka \u2013 se h\u00f6jdpunkter fr\u00e5n i h\u00f6stas&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2022\/09\/glenn-6.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMTQifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Succ\u00e9n n\u00e4r Glenn Hys\u00e9n bes\u00f6ker elitklubbar, deras supportrar och profiler g\u00f6r tre nya nedslag under v\u00e5ren.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Bland r\u00e5ttor, snokar och kossor \u2013 varf\u00f6r kallas klubbarna s\u00e5?&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/BB230417MB132-toppbild.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMzcifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]K\u00e4ra klubbar har m\u00e5nga namn. Varf\u00f6r kallas AIK f\u00f6r Gnaget? Och Norrk\u00f6ping f\u00f6r Snoka?[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Glenn Hys\u00e9ns ov\u00e4ntade etta: \u201dHan p\u00e5minner lite om mig\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/glenn-hysen-ovantade-etta-2.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNTIifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Glenn Hys\u00e9n \u00e4lskar tecknade filmer, ett glas mj\u00f6lk med isbitar i, Bl\u00e5vitt, Liverpool och Fr\u00f6lundas hockeylag.[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;fixed&#8221; position_origin_f=&#8221;top_center&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;7px||2px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xlhjalpen\/wp-content\/uploads\/2021\/11\/expressen-logo.png&#8221; title_text=&#8221;expressen-logo&#8221; url=&#8221;https:\/\/www.expressen.se\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;35px&#8221; max_height_tablet=&#8221;35px&#8221; max_height_phone=&#8221;30px&#8221; max_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;fixed&#8221; position_origin_f=&#8221;top_center&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;7px||2px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xlhjalpen\/wp-content\/uploads\/2021\/11\/expressen-logo.png&#8221; title_text=&#8221;expressen-logo&#8221; url=&#8221;https:\/\/www.expressen.se\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;35px&#8221; max_height_tablet=&#8221;35px&#8221; max_height_phone=&#8221;30px&#8221; max_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;fixed&#8221; position_origin_f=&#8221;top_center&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;7px||2px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/xlhjalpen\/wp-content\/uploads\/2021\/11\/expressen-logo.png&#8221; title_text=&#8221;expressen-logo&#8221; url=&#8221;https:\/\/www.expressen.se\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;35px&#8221; max_height_tablet=&#8221;35px&#8221; max_height_phone=&#8221;30px&#8221; max_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Kn\u00e4ck koden \u2013till framtidens fotbollN\u00e4r fotbollen nu tagit steget in i data\u00e5ldern har reglerna f\u00f6r\u00e4ndrats. Bortom m\u00e5len har xG och spiders blivit vardagstermer. Men vad inneb\u00e4r det f\u00f6r sportens sj\u00e4l?M\u00f6t datavisualiseringsgurun och oddss\u00e4ttaren i en utforskning av spelets nya dimension.<div class=\"et_pb_module dssb_sharing_buttons dssb_sharing_buttons_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dssb-sharning-buttons-container\"><div class=\"dssb-sharing-buttons dssb-columns-3 dssb-tablet-columns-3 dssb-phone-columns-3\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"dssb_sharing_button dssb_sharing_button_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n            <div class=\"dssb-sharing-button\">\n                <a class=\"dssb-sharing-button-facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u\" data-network=\"facebook\" aria-label=\"Share On Facebook\" rel=\"nofollow\">\n                    <span class=\"dssb-sharing-icon dssb-sharing-facebook\"><\/span>\n                    <div class=\"dssb-sharing-text\" >Share On Facebook<\/div>\n                <\/a>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":2229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","bnmp_articleUUID":"68c430af-349a-568a-a527-e080be4f98e9","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserade"],"_links":{"self":[{"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/posts\/2176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/comments?post=2176"}],"version-history":[{"count":28,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/posts\/2176\/revisions"}],"predecessor-version":[{"id":2543,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/posts\/2176\/revisions\/2543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/media\/2229"}],"wp:attachment":[{"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/media?parent=2176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/categories?post=2176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/unibet\/wp-json\/wp\/v2\/tags?post=2176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}