{"id":1668,"date":"2023-04-27T12:01:34","date_gmt":"2023-04-27T10:01:34","guid":{"rendered":"https:\/\/kampanj.expressen.se\/unibet\/?p=1668"},"modified":"2024-05-28T16:21:00","modified_gmt":"2024-05-28T14:21:00","slug":"sportchefen-jesper-jansson-sveriges-vm-lag-1994-det-ar-min-forebild","status":"publish","type":"post","link":"https:\/\/kampanj.expressen.se\/unibet\/sportchefen-jesper-jansson-sveriges-vm-lag-1994-det-ar-min-forebild\/","title":{"rendered":"Sportchefen Jesper Jansson: \u201dSveriges VM-lag 1994 \u2013 det \u00e4r min f\u00f6rebild\u201d"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; 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custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;40px||0px||false|false&#8221; custom_padding_tablet=&#8221;40px||||false|false&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;60px&#8221; header_2_font=&#8221;Arial|||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;14px&#8221; header_2_line_height=&#8221;1.2em&#8221; width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px|0px|10px|0px|false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;55px&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;14px&#8221; header_2_font_size_phone=&#8221;14px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Sportchefen Jesper Jansson: \u201dSveriges VM-lag 1994<br \/>\u2013 det \u00e4r min f\u00f6rebild\u201d<\/h1>\n<p>&nbsp;<\/p>\n<h2><strong>Del 1:<\/strong> HAMMARBY<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;13px|auto|30px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_width_bottom=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.5rem&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;1.5rem&#8221; text_font_size_phone=&#8221;1.25rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Gameday med Glenn inleder \u00e5rets s\u00e4song med att tr\u00e4ffa Hammarby, Suleyman Sleyman och g\u00e5 p\u00e5 deras hemmapremi\u00e4r.<br \/><span class=\"indenta\">I en tid n\u00e4r spelare och tr\u00e4nare \u00e4r i ett st\u00e4ndigt fl\u00f6de b\u00f6rjar Hammarby f\u00e5 en konstant.<\/span><br \/><span class=\"indenta\">Jesper Jansson, sportchef sedan juni 2017, plirar lite med \u00f6gonen och svarar p\u00e5 fr\u00e5gan om han sover bra om n\u00e4tterna:<\/span><br \/><span class=\"indenta\">\u2013 Nej, det kan jag verkligen inte p\u00e5st\u00e5. I det h\u00e4r jobbet har man aldrig n\u00e5gon riktig ro i kroppen.<\/span><\/p>\n<p>[\/et_pb_text][dssb_sharing_buttons icon_placement=&#8221;icon&#8221; columns=&#8221;3&#8243; icon_width=&#8221;fixed&#8221; alignment=&#8221;left&#8221; btn_spacing_bottom=&#8221;0px&#8221; btn_padding=&#8221;||||false|false&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;14px||||false|false&#8221; custom_padding=&#8221;|10px|30px||false|false&#8221; border_radii_main=&#8221;on|3px|3px|3px|3px&#8221; border_radii_icon=&#8221;on||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dssb_sharing_button icon_color=&#8221;#ffffff&#8221; icon_bg=&#8221;#3b5997&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][dssb_sharing_button social_network=&#8221;twitter&#8221; icon_bg=&#8221;#55aced&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][dssb_sharing_button social_network=&#8221;email&#8221; icon_bg=&#8221;#212121&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dssb_sharing_button][\/dssb_sharing_buttons][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Alla som ens r\u00f6rt sig i utkanten av elitfotbollen vet att den \u00e4r extremt resultatfixerad. Ingen \u00e4r b\u00e4ttre \u00e4n sin senaste match.<\/p>\n<p>Att vara sportchef f\u00f6r n\u00e5gon av de stora klubbarna med enorm supporterskara \u00e4r att uts\u00e4tta sig sj\u00e4lv f\u00f6r pr\u00f6vningar. Jesper Jansson vet efter \u00e5ren i Hammarby.<\/p>\n<p>\u2013 Det h\u00e4r \u00e4r en livsstil f\u00f6r mig, som v\u00e4l i slut\u00e4ndan tyv\u00e4rr kanske kommer att f\u00f6rkorta livet lite. Jag har inte gjort n\u00e5got annat i mitt liv, jag kan kanske inget annat? \u00c4ven om jag ofta t\u00e4nkt p\u00e5 att det vore intressant att testa tankar och id\u00e9er i en helt annan bransch. Jag spelade elitfotboll fr\u00e5n jag var 17 till 36, sen gick jag \u00f6ver till ledarsidan. Sen fattar jag ju s\u00e5klart att det \u00e4r f\u00e5 f\u00f6runnat att kunna jobba med sin hobby. S\u00e5 d\u00e4r \u00e4r jag v\u00e4ldigt tacksam, s\u00e4ger han.<\/p>\n<p><a href=\"https:\/\/track.adform.net\/C\/?bn=64221712\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK:  H\u00e4r hittar du schyssta odds p\u00e5 Allsvenskan<\/strong><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Infografik&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;1400px&#8221; max_width=&#8221;1400px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; 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global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<button type=\"button\" data-tip=\"Visa mer info\" class=\"et-fb-button et-fb-button--round et-fb-button--success et-fb-button--tooltip btn-infographics\" id=\"infographics-1\" currentitem=\"false\"><\/p>\n<div class=\"et-fb-icon et-fb-icon--add\" style=\"fill: rgb(255,255,255); width: 28px; min-width: 28px; height: 28px; margin: -6px;\"><svg viewBox=\"7.5 7 13 15\" preserveAspectRatio=\"xMidYMid meet\" shape-rendering=\"geometricPrecision\"><g><path d=\"M18 13h-3v-3a1 1 0 0 0-2 0v3h-3a1 1 0 0 0 0 2h3v3a1 1 0 0 0 2 0v-3h3a1 1 0 0 0 0-2z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/div>\n<p><canvas height=\"0\" width=\"0\" style=\"border-radius: inherit; height: 200%; left: -50%; position: absolute; top: -50%; width: 200%;\"><\/canvas><\/button>[\/et_pb_code][et_pb_code admin_label=&#8221;Barn\u00e4ngen&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;66px&#8221; horizontal_offset=&#8221;505px&#8221; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; width=&#8221;50px&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<button type=\"button\" data-tip=\"Visa mer info\" class=\"et-fb-button et-fb-button--round et-fb-button--success et-fb-button--tooltip btn-infographics\" id=\"infographics-2\" currentitem=\"false\"><\/p>\n<div class=\"et-fb-icon et-fb-icon--add\" style=\"fill: rgb(255,255,255); width: 28px; min-width: 28px; height: 28px; margin: -6px;\"><svg viewBox=\"7.5 7 13 15\" preserveAspectRatio=\"xMidYMid meet\" shape-rendering=\"geometricPrecision\"><g><path d=\"M18 13h-3v-3a1 1 0 0 0-2 0v3h-3a1 1 0 0 0 0 2h3v3a1 1 0 0 0 2 0v-3h3a1 1 0 0 0 0-2z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/div>\n<p><canvas height=\"0\" width=\"0\" style=\"border-radius: inherit; height: 200%; left: -50%; position: absolute; top: -50%; width: 200%;\"><\/canvas><\/button>[\/et_pb_code][et_pb_code admin_label=&#8221;Bajen Fans&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;350px&#8221; horizontal_offset=&#8221;343px&#8221; z_index=&#8221;130&#8243; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; width=&#8221;50px&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<button type=\"button\" data-tip=\"Visa mer info\" class=\"et-fb-button et-fb-button--round et-fb-button--success et-fb-button--tooltip btn-infographics\" id=\"infographics-4\" currentitem=\"false\"><\/p>\n<div class=\"et-fb-icon et-fb-icon--add\" style=\"fill: rgb(255,255,255); width: 28px; min-width: 28px; height: 28px; margin: -6px;\"><svg viewBox=\"7.5 7 13 15\" preserveAspectRatio=\"xMidYMid meet\" shape-rendering=\"geometricPrecision\"><g><path d=\"M18 13h-3v-3a1 1 0 0 0-2 0v3h-3a1 1 0 0 0 0 2h3v3a1 1 0 0 0 2 0v-3h3a1 1 0 0 0 0-2z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/div>\n<p><canvas height=\"0\" width=\"0\" style=\"border-radius: inherit; height: 200%; left: -50%; position: absolute; top: -50%; width: 200%;\"><\/canvas><\/button>[\/et_pb_code][et_pb_code admin_label=&#8221;S\u00f6dermalm&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;120px&#8221; horizontal_offset=&#8221;480px&#8221; z_index=&#8221;130&#8243; position_origin_a_last_edited=&#8221;off|desktop&#8221; position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; width=&#8221;50px&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<button type=\"button\" data-tip=\"Visa mer info\" class=\"et-fb-button et-fb-button--round et-fb-button--success et-fb-button--tooltip btn-infographics\" id=\"infographics-5\" currentitem=\"false\"><\/p>\n<div class=\"et-fb-icon et-fb-icon--add\" style=\"fill: rgb(255,255,255); width: 28px; min-width: 28px; height: 28px; margin: -6px;\"><svg viewBox=\"7.5 7 13 15\" preserveAspectRatio=\"xMidYMid meet\" shape-rendering=\"geometricPrecision\"><g><path d=\"M18 13h-3v-3a1 1 0 0 0-2 0v3h-3a1 1 0 0 0 0 2h3v3a1 1 0 0 0 2 0v-3h3a1 1 0 0 0 0-2z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/div>\n<p><canvas height=\"0\" width=\"0\" style=\"border-radius: inherit; height: 200%; left: -50%; position: absolute; top: -50%; width: 200%;\"><\/canvas><\/button>[\/et_pb_code][et_pb_text admin_label=&#8221;T Lennart Johanssons pokal&#8221; module_id=&#8221;modal-infographics-1&#8243; module_class=&#8221;modal-infographics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; background_color=&#8221;rgba(0,0,0,0.9)&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_right&#8221; vertical_offset=&#8221;40px&#8221; horizontal_offset=&#8221;0px&#8221; z_index=&#8221;117&#8243; background_layout=&#8221;dark&#8221; width=&#8221;350px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;position:absolute !important;&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Lennart Johanssons pokal<\/strong><br \/>Sedan det avsl\u00f6jats att greven Clarence von Rosen, Svenska Fotbollf\u00f6rbundets f\u00f6rsta ordf\u00f6rande som ocks\u00e5 namngivit SM-pokalen, hade haft stora nazistsympatier inr\u00e4ttades inf\u00f6r s\u00e4songen 2001 ist\u00e4llet Lennart Johanssons pokal. Hammarby hade en ekonomi som bl\u00f6dde men gick som t\u00e5get p\u00e5 planen. Tr\u00e4naren S\u00f6ren Cratz fick mitt under s\u00e4songen veta att han inte skulle f\u00e5 vara kvar; det hette att Hammarby skulle spela \u201den mer attraktiv fotboll\u201d. Detta till trots, fram\u00e5t h\u00f6stkanten vann Bajen sitt f\u00f6rsta och hittills enda SM-guld.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;T Barn\u00e4ngen&#8221; module_id=&#8221;modal-infographics-2&#8243; module_class=&#8221;modal-infographics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; background_color=&#8221;rgba(0,0,0,0.9)&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_right&#8221; vertical_offset=&#8221;10px&#8221; horizontal_offset=&#8221;395px&#8221; z_index=&#8221;117&#8243; background_layout=&#8221;dark&#8221; width=&#8221;290px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;position:absolute !important;&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Barn\u00e4ngen<\/strong><br \/>P\u00e5 S\u00f6dermalms syd\u00f6stra h\u00f6rn ligger omr\u00e5det Barn\u00e4ngen. Det var h\u00e4r som Hammarby Roddf\u00f6rening bildades 1889 och arrangerade m\u00e4ngder av t\u00e4vlingar i Hammarby sj\u00f6 med arbetarna fr\u00e5n kvarteren. \u00c5tta senare ville f\u00f6reningen ut\u00f6ka sin verksamhet med bland annat fotboll och det skedde en ombildning till Hammarby IF.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;T Bajen Fans&#8221; module_id=&#8221;modal-infographics-4&#8243; module_class=&#8221;modal-infographics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; background_color=&#8221;rgba(0,0,0,0.9)&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;390px&#8221; horizontal_offset=&#8221;260px&#8221; z_index=&#8221;117&#8243; background_layout=&#8221;dark&#8221; width=&#8221;270px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;position:absolute !important;&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Bajen Fans<\/strong><br \/>Senaste s\u00e4songen hade Hammarby 26 372 \u00e5sk\u00e5dare i snitt p\u00e5 sina hemmamatcher \u2013 det \u00e4r alla tiders allsvenska rekord. Inramningen, s\u00e5ngerna och st\u00e4mningen \u00e4r det som lockar folk till Bajens hemmamatcher. Och det finns en tradition. 1970 blev Hammarbys supportrar f\u00f6rst i Sverige med att sjunga kamps\u00e5nger p\u00e5 matcherna.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;T S\u00f6dermalm&#8221; module_id=&#8221;modal-infographics-5&#8243; module_class=&#8221;modal-infographics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; background_color=&#8221;rgba(0,0,0,0.9)&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;20px&#8221; horizontal_offset=&#8221;520px&#8221; z_index=&#8221;117&#8243; background_layout=&#8221;dark&#8221; width=&#8221;320px&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; custom_css_main_element=&#8221;position:absolute !important;&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>S\u00f6dermalm<\/strong><br \/>Hammarby bildades p\u00e5 S\u00f6dermalm och detta \u00e4r verkligen en gr\u00f6nvit stadsdel med m\u00e4ngder av krogar och barer som andas Bajen. L\u00e4gg till att klubbens bandylag spelar p\u00e5 Zinkensdamm och handbollslaget i Eriksdalshallen. Men ocks\u00e5 det som kallas \u201ds\u00f6der som S\u00f6der\u201d \u00e4r Hammarbyland. Fr\u00e5n att ha varit en utpr\u00e4glad arbetarklubb med supportrar som varit \u201dr\u00f6risar fr\u00e5n Bagis\u201d (r\u00f6rmokare fr\u00e5n Bagarmossen) har \u00e4ven media- och kulturfolket runt Mosebacke och Vita Bergen fattat tycke f\u00f6r Bajen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-ill.jpg&#8221; title_text=&#8221;hammarby-ill&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carousel show_items_tablet=&#8221;1&#8243; multislide=&#8221;on&#8221; centermode=&#8221;on&#8221; loop=&#8221;on&#8221; arrow_nav=&#8221;on&#8221; dot_nav=&#8221;on&#8221; advanced_effect=&#8221;1&#8243; arrow_nav_color=&#8221;#0976b5&#8243; dots_active_color=&#8221;#0976b5&#8243; arrow_position=&#8221;middle-outside&#8221; arrow_position_tablet=&#8221;middle-outside&#8221; arrow_position_phone=&#8221;middle-outside&#8221; arrow_position_last_edited=&#8221;on|phone&#8221; arrow_font_size_tablet=&#8221;&#8221; arrow_font_size_phone=&#8221;40px&#8221; arrow_font_size_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carouselitem title=&#8221;Barn\u00e4ngen&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;23px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]P\u00e5 S\u00f6dermalms syd\u00f6stra h\u00f6rn ligger omr\u00e5det Barn\u00e4ngen. Det var h\u00e4r som Hammarby Roddf\u00f6rening bildades 1889 och arrangerade m\u00e4ngder av t\u00e4vlingar i Hammarby sj\u00f6 med arbetarna fr\u00e5n kvarteren. \u00c5tta senare ville f\u00f6reningen ut\u00f6ka sin verksamhet med bland annat fotboll och det skedde en ombildning till Hammarby IF.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Lennart Johanssons pokal&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;23px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Sedan det avsl\u00f6jats att greven Clarence von Rosen, Svenska Fotbollf\u00f6rbundets f\u00f6rsta ordf\u00f6rande som ocks\u00e5 namngivit SM-pokalen, hade haft stora nazistsympatier inr\u00e4ttades inf\u00f6r s\u00e4songen 2001 ist\u00e4llet Lennart Johanssons pokal. Hammarby hade en ekonomi som bl\u00f6dde men gick som t\u00e5get p\u00e5 planen. Tr\u00e4naren S\u00f6ren Cratz fick mitt under s\u00e4songen veta att han inte skulle f\u00e5 vara kvar; det hette att Hammarby skulle spela \u201den mer attraktiv fotboll\u201d. Detta till trots, fram\u00e5t h\u00f6stkanten vann Bajen sitt f\u00f6rsta och hittills enda SM-guld.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Bajen Fans&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;23px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Senaste s\u00e4songen hade Hammarby 26 372 \u00e5sk\u00e5dare i snitt p\u00e5 sina hemmamatcher \u2013 det \u00e4r alla tiders allsvenska rekord. Inramningen, s\u00e5ngerna och st\u00e4mningen \u00e4r det som lockar folk till Bajens hemmamatcher. Och det finns en tradition. 1970 blev Hammarbys supportrar f\u00f6rst i Sverige med att sjunga kamps\u00e5nger p\u00e5 matcherna.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;S\u00f6dermalm&#8221; button_url_new_window=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Siri Expressen||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;23px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Hammarby bildades p\u00e5 S\u00f6dermalm och detta \u00e4r verkligen en gr\u00f6nvit stadsdel med m\u00e4ngder av krogar och barer som andas Bajen. L\u00e4gg till att klubbens bandylag spelar p\u00e5 Zinkensdamm och handbollslaget i Eriksdalshallen. Men ocks\u00e5 det som kallas \u201ds\u00f6der som S\u00f6der\u201d \u00e4r Hammarbyland. Fr\u00e5n att ha varit en utpr\u00e4glad arbetarklubb med supportrar som varit \u201dr\u00f6risar fr\u00e5n Bagis\u201d (r\u00f6rmokare fr\u00e5n Bagarmossen) har \u00e4ven media- och kulturfolket runt Mosebacke och Vita Bergen fattat tycke f\u00f6r Bajen.[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>V\u00e5ren som tvekade s\u00e5 l\u00e4nge har \u00e4ntligen kommit till Stockholm. Vi tr\u00e4ffas p\u00e5 en kvarterskrog \u00f6ver en Caesarsallad-lunch; Jesper hade ett litet h\u00e5l i almanackan efter ett m\u00f6te i n\u00e4rheten. Efter en l\u00e5ng och framg\u00e5ngsrik spelarkarri\u00e4r blev han f\u00f6rst sportchef i Helsingborg, d\u00e4refter scoutingansvarig f\u00f6r FC K\u00f6penhamn. Och sedan snart sex \u00e5r till \u00e4r han allts\u00e5 sportchef i Hammarby.<\/p>\n<p>\u2013 I Helsingborg st\u00e5r jag inte h\u00f6gt i kurs, av n\u00e5gon anledning som jag inte riktigt f\u00f6rst\u00e5r, framf\u00f6rallt inte hos hardcore-supportrarna. Jag var trots allt lagkapten d\u00e4r, spelade i Europa med laget, var sportchef under \u00e5tta \u00e5r med bland annat fem titlar och \u00e5tskilliga spelarf\u00f6rs\u00e4ljningar och lyckade rekryteringar, s\u00e4ger han.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-jesper-1.jpg&#8221; title_text=&#8221;hammarby-jesper-1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;30px||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||-10px||false|false&#8221; custom_margin_phone=&#8221;-5px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Blickar mot toppen. Sportchefen Jesper Jansson \u00e4r inte n\u00f6jd f\u00f6rr\u00e4n det blir SM-guld.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Hur \u00e4r det i Stockholm d\u00e5, med Hammarby som har Sveriges st\u00f6rsta och mest h\u00e4ngivna supporterskara, \u00e5tminstone sett till publiksnittet? Kan du ta en promenad p\u00e5 S\u00f6dermalm efter en f\u00f6rlust?<\/strong><\/p>\n<p>\u2013 Jomen faktiskt. Jag tycker nog att de flesta \u00e4r v\u00e4ldigt respektfulla, \u00e4ven om jag f\u00f6rst\u00e5r att Hammarby engagerar v\u00e4ldigt m\u00e5nga och v\u00e4cker k\u00e4nslor. I allm\u00e4nhet f\u00e5r man bara uppskattning och ett \u201dkom igen n\u00e4sta g\u00e5ng i st\u00e4llet.\u201d Det var mycket v\u00e4rre i Helsingborg. Dagen efter en f\u00f6rlust d\u00e4r fick man h\u00f6ra hur j\u00e4vla d\u00e5liga vi hade varit. Sen har det g\u00e5tt ganska bra sedan jag kom, svarar Jesper.<\/p>\n<p>Jo, det har g\u00e5tt bra p\u00e5 m\u00e5nga s\u00e4tt och vis. Hammarbys placeringar under Jesper Janssons ledning \u00e4r f\u00f6ljande:<\/p>\n<ul>\n<li>2017, 9:a<\/li>\n<li>2018, 4:a<\/li>\n<li>2019, 3:a<\/li>\n<li>2020, 8:a<\/li>\n<li>2021, 5:a<\/li>\n<li>2022, 3:a<\/li>\n<\/ul>\n<p>\u2013 Vi har dessutom vunnit cupen, spelat i Europa och s\u00e5lt spelare f\u00f6r runt en halv miljard kronor. Klubben har tagit oerh\u00f6rda steg \u2013 b\u00e5de sportsligt och ekonomiskt. Vi ska komma ih\u00e5g att Hammarby var lite av ett jojolag och spelade i superettan 2009\u20132014 och sen inledde den allsvenska \u00e5terkomsten med tv\u00e5 elfteplatser, s\u00e4ger Jesper Jansson.<\/p>\n<p>\u00c4nd\u00e5 kvarst\u00e5r faktum. 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position_origin_f_last_edited=&#8221;off|desktop&#8221; position_origin_r_last_edited=&#8221;off|desktop&#8221; text_orientation=&#8221;center&#8221; width=&#8221;920px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;0px|0px||0px|false|false&#8221; custom_margin_phone=&#8221;0px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;fade&#8221; scroll_fade=&#8221;0|30|30|100|0|100|100&#8243; text_font_size_tablet=&#8221;40px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;16px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; positioning_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]1970 anammade supportrarna tack vare Tipsextra den engelska l\u00e4ktarkulturen med s\u00e5ng och blev f\u00f6rst i Sveriges med att sjunga.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>26 372. S\u00e5 lyder Hammarbys publikrekord f\u00f6r ett allsvenskt hemmalag fr\u00e5n f\u00f6rra s\u00e4songen. Vid flytten till Tele2 Arena skedde en nyt\u00e4ndning \u2013 precis som 1967 n\u00e4r S\u00f6derstadion stod klar och Hammarby snabbt tog positionen som en sorts kultf\u00f6rening som man bara inte kunde tycka illa om.<\/p>\n<p>Den traditionella l\u00e5t-g\u00e5-mentaliteten som fanns bland arbetarna p\u00e5 S\u00f6der vid den h\u00e4r tiden kombinerades pl\u00f6tsligt med fotbollsklubben.<\/p>\n<p>1970 anammade supportrarna tack vare Tipsextra den engelska l\u00e4ktarkulturen med s\u00e5ng och blev f\u00f6rst i Sveriges med att sjunga. Gruppen som ledde l\u00e4ktars\u00e5ngerna laddade alltid upp p\u00e5 den gamla \u00f6lhallen Kvarnen vid Medborgarplatsen.<\/p>\n<p>\u2013 Ingen annan svensk restaurang har haft lika l\u00e5nga och djupa band till en fotbollsf\u00f6rening. Bordstabletter kunde tidigt ha en Hammarby-anknytning. Matsedelns framsida har prytts av en Kvarnen- och Hammarbyrelaterad m\u00e5lning \u00e4nda sedan 1993, ber\u00e4ttar Torbj\u00f6rn Andersson, universitetslektor med idrottsvetenskaplig inriktning vid Malm\u00f6 universitet.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-4.jpg&#8221; title_text=&#8221;hammarby-4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;30px||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||-10px||false|false&#8221; custom_margin_phone=&#8221;-5px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Foto: Edvard Koinberg<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Smeknamnet \u201dBajen\u201d lanserades p\u00e5 allvar och varum\u00e4rkesskyddades, trots att d\u00e5varande ordf\u00f6rande Lennart Nyman var motst\u00e5ndare d\u00e5 det l\u00e4t som \u201dbajs\u201d. N\u00e5gon professionell tillverkning av supporterprylar fanns dock inte i sikte, utan Hammarbysupportrarna blev k\u00e4nda f\u00f6r att tillverka sina egna saker. Inte minst sattes massor av klisterdekaler upp p\u00e5 elsk\u00e5p och liknande st\u00e4llen, och en av Hammarbys mest fyndiga l\u00f6d: \u201dVi \u00e4r inte h\u00f6ger, vi \u00e4r inte v\u00e4nster, vi \u00e4r S\u00f6der.\u201d<\/p>\n<p>\u2013 Sen kom Bo Widerbergs film \u201dFimpen\u201d i den h\u00e4r vevan, 1974, som handlade om en sex\u00e5rig pojke som slog igenom i Hammarby och i landslaget. Filmen blev en stor succ\u00e9, visades i massa l\u00e4nder och gav Hammarby en enorm exponering, s\u00e4ger Torbj\u00f6rn Andersson, som ifjol gav ut boken \u201dFotbollens kuriosakabinett\u201d (vars fr\u00e4msta syfte \u00e4r att kartl\u00e4gga svensk fotbolls kulturarv).<\/p>\n<p>[\/et_pb_text][dica_divi_carousel show_items_desktop=&#8221;1&#8243; show_items_tablet=&#8221;1&#8243; loop=&#8221;on&#8221; arrow_nav=&#8221;on&#8221; equal_height=&#8221;on&#8221; advanced_effect=&#8221;1&#8243; arrow_bg_color=&#8221;rgba(255,255,255,0.5)&#8221; arrow_font_size=&#8221;45px&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carouselitem button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-1-ny.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby1-3.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dica_divi_carouselitem][dica_divi_carouselitem button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-1-2.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/dica_divi_carouselitem][\/dica_divi_carousel][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||-10px||false|false&#8221; custom_margin_phone=&#8221;-5px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u00d6lunderl\u00e4gg och egna klisterm\u00e4rken \u2013 Bajens supportrar har alltid varit p\u00e5hittiga. Kampanjen Spola kr\u00f6ken och filmen om Fimpen gav klubben fin exponering p\u00e5 1970-talet.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u00c4ven i den inhemska Spola Kr\u00f6ken-kampanjen \u2013 som idrotts-Sverige drev med Systembolaget \u2013 fick Hammarby vara ansiktet ut\u00e5t. Hammarby- och landslagsm\u00e5lvakten Ronnie Hellstr\u00f6m var den som avbildades p\u00e5 planscher tillsammans med budskapet och som sedan h\u00e4ngde i skyltf\u00f6nster och busskurer runt om i landet.<\/p>\n<p>Med tiden f\u00f6ljde ocks\u00e5 en s\u00e5 kallad gentrifiering av S\u00f6dermalm, n\u00e5got som ocks\u00e5 vidgade supporterskaran. Allm\u00e4nnyttan b\u00f6rjade s\u00e4ljas ut. R\u00f6rmokarna och murarna flyttade till nya sm\u00e5 centrum i s\u00f6derort, men utan att svika sin k\u00e4ra f\u00f6rening. S\u00f6dermalm b\u00f6rjade i st\u00e4llet att \u00f6verbefolkas av (inte s\u00e4llan inflyttade) mediem\u00e4nniskor, reklamare och kulturfolk som m\u00e5nga direkt tog Hammarby till sitt hj\u00e4rta.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rad&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-jesper-2.jpg&#8221; background_blend=&#8221;darken&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; min_height_tablet=&#8221;630px&#8221; min_height_phone=&#8221;330px&#8221; min_height_last_edited=&#8221;off|desktop&#8221; height=&#8221;650px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;400px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||40px||false|false&#8221; custom_margin_tablet=&#8221;40px||40px||false|false&#8221; custom_margin_phone=&#8221;30px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;position:relative;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Siri Expressen||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;38px&#8221; text_line_height=&#8221;1em&#8221; header_4_font=&#8221;Arial||||||||&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;absolute&#8221; vertical_offset=&#8221;200px&#8221; horizontal_offset=&#8221;100px&#8221; vertical_offset_tablet=&#8221;225px&#8221; vertical_offset_phone=&#8221;173px&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; position_origin_a_tablet=&#8221;top_center&#8221; position_origin_a_phone=&#8221;top_center&#8221; position_origin_a_last_edited=&#8221;on|desktop&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|desktop&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|desktop&#8221; width=&#8221;500px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;0px|0px||0px|false|false&#8221; custom_margin_phone=&#8221;0px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;fade&#8221; scroll_fade=&#8221;0|30|30|100|0|100|100&#8243; text_font_size_tablet=&#8221;38px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; positioning_tablet=&#8221;absolute&#8221; positioning_phone=&#8221;absolute&#8221; positioning_last_edited=&#8221;on|desktop&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u201dDet unika med Bajen \u00e4r att jag tvingades b\u00f6rja tv\u00e4rtom. H\u00e4r fanns publiken, varum\u00e4rket, den nya arenan, allt fanns p\u00e5 plats. Men det var liksom byggt \u00e5t fel h\u00e5ll.\u201d<\/p>\n<h4 style=\"margin-top: 10px;\">Jesper Jansson, sportchef i Hammarby IF<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Tillbaka till 2017. Jesper Jansson hade haft en turbulent avslutning i Helsingborg, sedan n\u00e5gra \u00e5r i K\u00f6penhamn. Vad var det som fick en sm\u00e5l\u00e4nning med tydlig Kronobergsdialekt att hoppa p\u00e5 sportchefsjobbet hos ett Hammarby med br\u00e4cklig ekonomi och som \u00e4rligt talat hade genomlidit r\u00e4tt m\u00e5nga sv\u00e5ra sportsliga \u00e5r?<\/p>\n<p>\u2013 Jag hade egentligen best\u00e4mt mig f\u00f6r att jag var klar med den skandinaviska fotbollen. Men sedan \u00e4r det den d\u00e4r k\u00e4nslan av att vinna, att bygga fr\u00e5n grunden och att f\u00e5 med sig folk p\u00e5 den resan. Samtidigt som det kan vara oerh\u00f6rt frustrerande, n\u00e4r man inte n\u00e5r dit man vill n\u00e5. Men att l\u00e4gga upp en strategi och driva igenom saker, det \u00e4r det som lockar mig \u2026 snarare \u00e4n att f\u00f6rvalta n\u00e5got, s\u00e4ger Jesper Jansson.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-jesperochwilliot.jpg&#8221; title_text=&#8221;hammarby-jesperochwilliot&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;30px||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||-10px||false|false&#8221; custom_margin_phone=&#8221;-5px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>N\u00e4r supertalangen Williot Swedberg f\u00f6rra sommaren s\u00e5ldes till spanska Celta Vigo kunde Hammarby r\u00e4kna in cirka 56 miljoner kronor \u2013 bara i ett f\u00f6rsta skede.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Han pratar om en \u201d\u00e4ngslighet\u201d som m\u00f6tte honom i b\u00f6rjan. Om hur han k\u00e4nde att Hammarby hade en enorm underliggande potential d\u00e4r han kunde komma in och g\u00f6ra skillnad.<\/p>\n<p>Det blev f\u00f6rst en rej\u00e4l kulturkrock, med d\u00e5varande danske tr\u00e4naren Jesper Mikkelsen. Det skrevs i boulevardpressen om en djup spricka mellan sportchefen och tr\u00e4naren:<\/p>\n<p>\u2013 Vi hade inte samma syn p\u00e5 hur fotboll ska spelas och hur vi skulle leda Hammarby in i framtiden. Det blev en krock, minst sagt.<\/p>\n<p>Och det \u00e4r d\u00e4r det b\u00f6rjar hetta till lite. Vad \u00e4r det Jesper vill med sitt Hammarby?<\/p>\n<p>\u2013 Det unika med Bajen \u00e4r att jag tvingades b\u00f6rja tv\u00e4rtom. H\u00e4r fanns publiken, varum\u00e4rket, den nya arenan, allt fanns p\u00e5 plats. Men det var liksom byggt \u00e5t fel h\u00e5ll. Man m\u00e5ste alltid b\u00f6rja med k\u00e4rnprodukten, det vill s\u00e4ga fotbollen, sedan kommer det andra. Allts\u00e5: Hur ska vi spela? Vilka spelare m\u00e5ste vi d\u00e5 ha? Vilken fotboll ska vi st\u00e5 f\u00f6r? Visst, vi kunde haft den d\u00e4r platsen som en underdog, som folkets lag, men vi vill ha bollen mycket och dominera matchbilden. Det \u00e4r s\u00e5 vi vill spela, ber\u00e4ttar Jesper och forts\u00e4tter:<\/p>\n<p>\u2013 Mitt uppdrag fr\u00e5n b\u00f6rjan var att b\u00f6rja s\u00e4lja spelare, att jobba fram en bra \u00e5ldersstruktur i truppen och ta fram en plan och strategi f\u00f6r vilken fotboll vi ska spela.<\/p>\n<p><a href=\"https:\/\/track.adform.net\/C\/?bn=64221712\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK: H\u00e4r hittar du schyssta odds p\u00e5 Allsvenskan<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-glenn12.jpg&#8221; title_text=&#8221;hammarby-glenn12&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;30px||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_margin_tablet=&#8221;5px||-10px||false|false&#8221; custom_margin_phone=&#8221;-5px||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Gameday med Glenn var p\u00e5 Hammarbys hemmapremi\u00e4r, s\u00e5g supportermarschen fr\u00e5n avst\u00e5nd \u2013 och Glenn vinkade glatt n\u00e4r supportrarna b\u00f6rjade sjunga \u201calla heter Glenn i G\u00f6teborg\u2026\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Ni s\u00e5lde spelare f\u00f6r 139 miljoner enligt senaste \u00e5rsredovisningen. R\u00f6ster har h\u00f6jts om att ni inte har ersatt dem tillr\u00e4ckligt. Vad s\u00e4ger du om det?<\/strong><\/p>\n<p>\u2013 Den h\u00e4r vintern har det varit ett grymt tryck, och jag vet att jag blir h\u00e4ngd om resultaten uteblir. Men \u00e5terigen: Det g\u00e4ller att ha en strategi och h\u00e5lla fast vid den. Det \u00e4r snabba beslut som m\u00e5ste fattas hela tiden och det \u00e4r n\u00e5got som jag k\u00e4mpar med dagligen.<\/p>\n<p>Styrkan i allt detta \u00e4r, enligt Jesper Jansson, att han inte \u00e4r den enda konstanten.<\/p>\n<p>\u2013 Vi har en stark ordf\u00f6rande som \u00e4r direkt engagerad i det sportsliga och stora delar av styrelsen har suttit l\u00e4nge. Det \u00e4r nog s\u00e5 viktigt, s\u00e4ger han.<\/p>\n<p><strong>Vad \u00e4r det tuffaste i ditt jobb?<\/strong><\/p>\n<p>\u2013 Det \u00e4r ju agenterna, d\u00e4r har det fullst\u00e4ndigt exploderat. Det \u00e4r s\u00e5 m\u00e5nga som vill ha sin del av kakan. Jag skulle vilja s\u00e4ga att som det \u00e4r nu s\u00e5 \u00e4r det ett hot mot svensk fotboll. Telefonen kan ringa precis n\u00e4r som helst, och det \u00e4r n\u00e5gon agent som man aldrig har h\u00f6rt talas om, som vill s\u00e4lja n\u00e5gon spelare till oss. Jag vet inte hur m\u00e5nga g\u00e5nger som jag sagt: \u201cVi beh\u00f6ver ingen s\u00e5dan spelare.\u201d<\/p>\n<p><strong>Och det b\u00e4sta?<\/strong><\/p>\n<p>\u2013 Det \u00e4r ju att bygga n\u00e5got, att vinna och att trygga ekonomin via f\u00f6rs\u00e4ljningar. Men sen ocks\u00e5 att det finns s\u00e5 j\u00e4kla mycket hj\u00e4rta i den h\u00e4r klubben. S\u00e5 m\u00e5nga \u00e5sikter \u2013 och allt \u00e4r liksom p\u00e5 riktigt. Det tror jag \u00e4r unikt i v\u00e5rt land, hur folk brinner f\u00f6r den h\u00e4r klubben. Ta Alexander Skarsg\u00e5rd. Han hade s\u00e4kert skippat n\u00e5gra stora filmroller f\u00f6r att f\u00e5 sitta p\u00e5 b\u00e4nken en s\u00e4song.<\/p>\n<p>N\u00e4r Jesper Jansson pratar om trupp- och lagbygge \u00e5terv\u00e4nder han ofta till svenska landslaget 1994 som tog brons i fotbolls-VM i USA.<\/p>\n<p>\u2013 Det d\u00e4r \u00e4r en f\u00f6rebild f\u00f6r mig, hur Tommy Svensson hade byggt upp landslaget med helt r\u00e4tt \u00e5ldersstruktur. S\u00e5 vill jag jobba h\u00e4r i Hammarby.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;25px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding=&#8221;15px|15px|0px|15px|false|true&#8221; animation_style=&#8221;fade&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#f3f3f3&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>FAKTA\/Ekonomi<\/h3>\n<p>Hammarby har \u2013 sedan flytten till Tele 2 Arena g\u00e5tt fr\u00e5n en skakig ekonomi till en mycket stabil. Bara de senaste sex \u00e5ren har Hammarby s\u00e5lt spelare f\u00f6r cirka en halv miljard kronor. Vid det senaste \u00e5rsbokslutet som sl\u00e4pptes i mars offentliggjordes f\u00f6ljande siffror f\u00f6r 2022:<\/p>\n<ul>\n<li>Oms\u00e4ttningen landade p\u00e5 316 miljoner kronor.<\/li>\n<li>Vinsten blev cirka 42,5 miljoner kronor.<\/li>\n<li>Klubben s\u00e5lde spelare f\u00f6r 139 miljoner kronor.<\/li>\n<li>Det egna kapitalet uppg\u00e5r till 115,6 miljoner kronor.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Rad&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-pokalen.jpg&#8221; background_blend=&#8221;darken&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; min_height_tablet=&#8221;630px&#8221; min_height_phone=&#8221;330px&#8221; min_height_last_edited=&#8221;off|desktop&#8221; height=&#8221;650px&#8221; height_tablet=&#8221;500px&#8221; height_phone=&#8221;330px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||40px||false|false&#8221; custom_margin_tablet=&#8221;40px||40px||false|false&#8221; custom_margin_phone=&#8221;30px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;position:relative;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Siri Expressen||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;58px&#8221; text_line_height=&#8221;1em&#8221; header_4_font=&#8221;Arial|700|||||||&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_line_height=&#8221;1.2em&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;top_center&#8221; vertical_offset=&#8221;200px&#8221; vertical_offset_tablet=&#8221;140px&#8221; vertical_offset_phone=&#8221;95px&#8221; vertical_offset_last_edited=&#8221;on|phone&#8221; text_orientation=&#8221;center&#8221; width=&#8221;920px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;0px|0px||0px|false|false&#8221; custom_margin_phone=&#8221;0px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;fade&#8221; scroll_fade=&#8221;0|30|30|100|0|100|100&#8243; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;16px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Lennart Johanssons pokal instiftades 2001 \u2013 och Hammarby blev f\u00f6rsta klubb att vinna den.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;690px&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Arbetet p\u00e5g\u00e5r 24 timmar om dygnet, sju dagar i veckan. Det skapar s\u00f6mnproblem, s\u00e5 att Jesper kan vakna mitt i natten av en dr\u00f6m d\u00e4r det tassar runt agenter i hallen. Eller n\u00e4stan s\u00e5. Det snurrar st\u00e4ndigt i skallen.<\/p>\n<p>N\u00e4r vi \u00e5terkopplar \u00e4r det ett par dagar efter derbyf\u00f6rlusten med 0\u20132 mot AIK. Kanske \u00e5ngrar Jesper ett av sina tidiga beslut som sportchef.<\/p>\n<p>\u2013 P\u00e5 den tiden fick spelarna bonus i derbyn, det vill s\u00e4ga om de vann derbyn, men de fick inte bonus f\u00f6r tabellplacering. Det tog jag bort direkt. Klart att en bonus ska vara kopplad till slutplaceringen i tabellen och inget annat.<\/p>\n<p><strong>Den gamla klacksparksmentaliteten, finns den kvar i Hammarby?<\/strong><\/p>\n<p>\u2013 Ja, allts\u00e5, jag vinner ju hellre med 3\u20132 \u00e4n med 1\u20130. Och det \u00e4r inte f\u00f6r intet som vi har en spansk tr\u00e4nare, svarar Jesper Jansson och l\u00e4gger \u2013 trots h\u00f6g l\u00f6n som sportchef \u2013 in en ny l\u00e5gprissnus, innan han forts\u00e4tter:<\/p>\n<p>\u2013 Egentligen \u00e4r jag bara en enkel kille fr\u00e5n Bra\u00e5s. En sm\u00e5l\u00e4nning. Och du vet ju hur sm\u00e5l\u00e4nningar \u00e4r.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;30px||-20px||false|false&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; animation_style=&#8221;fade&#8221; header_3_font_size_tablet=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>FAKTA\/Hammarby<\/h3>\n<table class=\"faktatabell\" style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\">Bildad:<\/td>\n<td style=\"width: 50%;\">Beror p\u00e5 hur man r\u00e4knar men Hammarby IF Fotbollf\u00f6rening bildades 1915. Huvudf\u00f6reningen bildades 1887.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">Hemmaplan:<\/td>\n<td style=\"width: 50%;\">Tele 2 Arena<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">Allsvenska s\u00e4songer:<\/td>\n<td style=\"width: 50%;\">54<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">Antal s\u00e4songer i n\u00e4st h\u00f6gsta serien:<\/td>\n<td style=\"width: 50%;\">37,5<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">Placering i maratontabellen:<\/td>\n<td style=\"width: 50%;\">10<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">Meriter:<\/td>\n<td style=\"width: 50%;\">SM-guld 2001. Svenska Cup-m\u00e4stare 2021. Har alla tiders publikrekord f\u00f6r en hel s\u00e4song, 26 372 \u00e5sk\u00e5dare som snittet blev ifjol.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;690px&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;1457&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Publikst\u00f6det<\/strong><br \/>Svensk fotbollspublik levererar st\u00e4mning i europeisk toppklass. Publikst\u00f6det \u00e4r Unibets s\u00e4tt att hylla det. Totalt f\u00f6rdelas 20 miljoner kr mellan klubbarna i Allsvenskan och Superettan \u2013 ju mer publik, desto mer pengar till din klubb.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/track.adform.net\/C\/?bn=64101520\" target=\"_blank\" rel=\"noopener\"><strong>EXTERN L\u00c4NK: L\u00e4s mer om Publikst\u00f6det<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Arial||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;1.25rem&#8221; text_line_height=&#8221;1.5em&#8221; link_text_color=&#8221;#000000&#8243; header_font=&#8221;Siri Expressen|700|||||||&#8221; header_3_font=&#8221;Siri Expressen||||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>18+ | <a href=\"https:\/\/spelpaus.se\/\" target=\"_blank\" rel=\"noopener\">Spelpaus.se<\/a>. <a href=\"https:\/\/stodlinjen.se\/\" target=\"_blank\" rel=\"noopener\">St\u00f6dlinjen.se.<\/a> Spela ansvarsfullt<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; global_module=&#8221;1653&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carousel show_items_desktop=&#8221;3&#8243; show_items_tablet=&#8221;2&#8243; multislide=&#8221;on&#8221; arrow_nav=&#8221;on&#8221; dot_nav=&#8221;on&#8221; equal_height=&#8221;on&#8221; advanced_effect=&#8221;1&#8243; arrow_nav_color=&#8221;#212121&#8243; arrow_bg_color=&#8221;#dcdcdc&#8221; dots_color=&#8221;#DCDCDC&#8221; dots_active_color=&#8221;#E30813&#8243; title_background=&#8221;RGBA(255,255,255,0)&#8221; content_background=&#8221;RGBA(255,255,255,0)&#8221; arrow_position=&#8221;bottom&#8221; arrow_alignment=&#8221;flex-end&#8221; arrow_font_size=&#8221;45px&#8221; carousel_container_padding=&#8221;||||false|false&#8221; innercontent_padding=&#8221;||||false|false&#8221; item_padding=&#8221;||||false|false&#8221; content_container_padding=&#8221;27px|27px|27px|27px|true|true&#8221; arrow_font_size_tablet=&#8221;45px&#8221; arrow_font_size_phone=&#8221;40px&#8221; arrow_font_size_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ratio-1&#215;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Siri Expressen||||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; title_font_size=&#8221;27px&#8221; body_font=&#8221;Arial||||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;#212121&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_image=&#8221;object-fit:cover;||height:363.33px;||width:363.33px;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_image_last_edited=&#8221;on|tablet&#8221; custom_css_image_phone=&#8221;object-fit:cover;||width:100%!important;&#8221; custom_css_image_tablet=&#8221;object-fit:cover;||width:100%!important;&#8221; theme_builder_area=&#8221;post_content&#8221;][dica_divi_carouselitem title=&#8221;Mot alla odds: D\u00e4rf\u00f6r lyckas Degerfors i toppfotbollen&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/degerfors-2.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMjYifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Alla andas fotboll, hemliga rum med k\u00e4ndisar och en magisk match mot Parma.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;H\u00e4r \u00e4r hemligheten Glenn Hys\u00e9n burit p\u00e5 \u2013 i 40 \u00e5r&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/10\/oster-1.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNDMifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]N\u00e4r Gameday med Glenn bes\u00f6ker \u00d6ster hettar det till n\u00e4r Hys\u00e9n konfronteras av Andreas Ravelli.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Glenns allsvenska guldkorn: \u201cBajarna trodde det var klart \u2013 skulle aldrig torska p\u00e5 S\u00f6derstadion\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/09\/230918_gameday_glenn_JO_191s.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTkifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Allsvenskan g\u00e5r in i sitt slutskede.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Supporterfavoriten leder \u201dPeking\u201d: \u201dJag \u00e4lskar den h\u00e4r klubben\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/09\/ifk-norrkoping-1.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTYifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Han \u00e4r fotbollsknatten som v\u00e4xte upp p\u00e5 l\u00e4ktaren \u2013 och blev hyllad lagkapten i sitt favoritlag.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;HIF-ikonen: \u201dDet har fattats felbeslut \u2013 vi m\u00e5ste l\u00e4ra oss av det\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/05\/unibet-hif-stuart-1.jpg&#8221; _builder_version=&#8221;4.22.2&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDgifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Efter en l\u00e5ng \u00f6kenvandring f\u00f6rde legendariske tr\u00e4naren Bosse Nilsson upp Helsingborgs IF till Allsvenskan.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Glenn hos regerande m\u00e4starna \u2013 som siktar mot ett nytt SM-guld&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/05\/unibet-hacken-thumbnail.jpg&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTUifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Gameday med Glenn rullar vidare \u2013 f\u00f6r ett bes\u00f6k hos regerande m\u00e4staren BK H\u00e4cken.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Sportchefen Jesper Jansson: \u201dSveriges VM-lag 1994 \u2013 det \u00e4r min f\u00f6rebild\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/hammarby-jesper-1.jpg&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NjgifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Gameday med Glenn inleder \u00e5rets s\u00e4song med att tr\u00e4ffa Hammarby och g\u00e5 p\u00e5 deras hemmapremi\u00e4r.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Succ\u00e9n med Glenn Hys\u00e9n tillbaka \u2013 se h\u00f6jdpunkter fr\u00e5n i h\u00f6stas&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2022\/09\/glenn-6.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMTQifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Succ\u00e9n n\u00e4r Glenn Hys\u00e9n bes\u00f6ker elitklubbar, deras supportrar och profiler g\u00f6r tre nya nedslag under v\u00e5ren.[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Bland r\u00e5ttor, snokar och kossor \u2013 varf\u00f6r kallas klubbarna s\u00e5?&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/BB230417MB132-toppbild.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMzcifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]K\u00e4ra klubbar har m\u00e5nga namn. Varf\u00f6r kallas AIK f\u00f6r Gnaget? Och Norrk\u00f6ping f\u00f6r Snoka?[\/dica_divi_carouselitem][dica_divi_carouselitem title=&#8221;Glenn Hys\u00e9ns ov\u00e4ntade etta: \u201dHan p\u00e5minner lite om mig\u201d&#8221; button_url_new_window=&#8221;1&#8243; image=&#8221;https:\/\/kampanj.expressen.se\/unibet\/wp-content\/uploads\/2023\/04\/glenn-hysen-ovantade-etta-2.jpg&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNTIifX0=@&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Glenn Hys\u00e9n \u00e4lskar tecknade filmer, ett glas mj\u00f6lk med isbitar i, Bl\u00e5vitt, Liverpool och Fr\u00f6lundas hockeylag.[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; 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