{"id":2009,"date":"2026-05-07T15:22:34","date_gmt":"2026-05-07T13:22:34","guid":{"rendered":"https:\/\/kampanj.expressen.se\/mcdonalds\/?p=2009"},"modified":"2026-05-18T13:59:46","modified_gmt":"2026-05-18T11:59:46","slug":"fran-tjat-till-pepp-sa-blir-jobbsnacket-lattare-hemma","status":"publish","type":"post","link":"https:\/\/kampanj.expressen.se\/mcdonalds\/fran-tjat-till-pepp-sa-blir-jobbsnacket-lattare-hemma\/","title":{"rendered":"Fr\u00e5n tjat till pepp: s\u00e5 blir jobbsnacket l\u00e4ttare hemma"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;9999999&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script src=\"https:\/\/www.expressen.se\/video-player\/include.min.js\" data-video-player=\"true\" data-link-url=\"tv\/annons\/mcdonalds\/annons-mcdonalds-nyheter\/\" data-autoplay=\"true\"><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->  .stickyVideo{<!-- [et_pb_line_break_holder] -->    position: fixed !important;<!-- [et_pb_line_break_holder] -->    width: 320px !important;<!-- [et_pb_line_break_holder] -->\t\theight: auto !important;<!-- [et_pb_line_break_holder] -->    top: 77px !important;<!-- [et_pb_line_break_holder] -->    right: 0px !important;<!-- [et_pb_line_break_holder] -->    z-index: 9999 !important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  @media (max-width: 500px) {<!-- [et_pb_line_break_holder] -->      .stickyVideo {<!-- [et_pb_line_break_holder] -->      \twidth: 100vw !important;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->  .closeStickyVideo{<!-- [et_pb_line_break_holder] -->    background: rgba(0,0,0,0.5);<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    font-size: 11px;<!-- [et_pb_line_break_holder] -->    font-weight: bold;<!-- [et_pb_line_break_holder] -->    position: fixed;<!-- [et_pb_line_break_holder] -->    top: 77px;<!-- [et_pb_line_break_holder] -->    right: 0px;<!-- [et_pb_line_break_holder] -->    z-index: 1000;<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->    padding: 5px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #videoScrollPlaceholder{<!-- [et_pb_line_break_holder] -->    display: none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"videoScrollPlaceholder\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  window.addEventListener ? window.addEventListener(\"load\",stickyVideo,false) : window.attachEvent && window.attachEvent(\"onload\", stickyVideo);<!-- [et_pb_line_break_holder] -->\tvar stickyClosed = false;<!-- [et_pb_line_break_holder] -->  function stickyVideo() {<!-- [et_pb_line_break_holder] -->    setTimeout(() => {<!-- [et_pb_line_break_holder] -->      const placeholder = document.getElementById(\"videoScrollPlaceholder\");<!-- [et_pb_line_break_holder] -->      const box = document.getElementsByClassName(\"exp-video-player\")[0];<!-- [et_pb_line_break_holder] -->      let videoHeight = box.offsetHeight;<!-- [et_pb_line_break_holder] -->      if(videoHeight == 0){<!-- [et_pb_line_break_holder] -->        setTimeout(videoHeight = box.offsetHeight, 1000);<!-- [et_pb_line_break_holder] -->        setTimeout(console.log(\"videoHeight delayed: \" + videoHeight),1001);<!-- [et_pb_line_break_holder] -->      }<!-- [et_pb_line_break_holder] -->      console.log(\"videoHeight: \" + videoHeight);<!-- [et_pb_line_break_holder] -->      \/\/ Create the close button<!-- [et_pb_line_break_holder] -->      const closeButton = document.createElement(\"div\");<!-- [et_pb_line_break_holder] -->      closeButton.classList.add('closeStickyVideo');<!-- [et_pb_line_break_holder] -->      closeButton.id = \"closeStickyVideo\";<!-- [et_pb_line_break_holder] -->      const closeText = document.createTextNode(\"ST\u00c4NG\");<!-- [et_pb_line_break_holder] -->      closeButton.appendChild(closeText);<!-- [et_pb_line_break_holder] -->      box.appendChild(closeButton);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      const closeSticky = document.querySelector('#closeStickyVideo');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      closeSticky.addEventListener(\"click\", function() {<!-- [et_pb_line_break_holder] -->        box.classList.remove(\"stickyVideo\");<!-- [et_pb_line_break_holder] -->        closeSticky.style.display = \"none\";<!-- [et_pb_line_break_holder] -->        placeholder.style.display = \"none\";<!-- [et_pb_line_break_holder] -->        box.parentElement.style.paddingTop = \"0px\";<!-- [et_pb_line_break_holder] -->      \/\/  iframeApi.pause();<!-- [et_pb_line_break_holder] -->        stickyClosed = true;<!-- [et_pb_line_break_holder] -->      });<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->      window.addEventListener(\"scroll\", function() {<!-- [et_pb_line_break_holder] -->        if (window.scrollY > ((videoHeight) - 15) && !stickyClosed) {<!-- [et_pb_line_break_holder] -->            box.classList.add(\"stickyVideo\");<!-- [et_pb_line_break_holder] -->            \/\/box.parentElement.style.paddingTop = ((videoHeight*2)-15) +\"px\";<!-- [et_pb_line_break_holder] -->            placeholder.style.height = ((videoHeight)-15) +\"px\";<!-- [et_pb_line_break_holder] -->            closeSticky.style.display = \"block\";<!-- [et_pb_line_break_holder] -->            placeholder.style.display = \"block\";<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->        if (window.scrollY < ((videoHeight) - 15) &#038;&#038; box.classList.contains(\"stickyVideo\")) {<!-- [et_pb_line_break_holder] -->            box.classList.remove(\"stickyVideo\");<!-- [et_pb_line_break_holder] -->            closeSticky.style.display = \"none\";<!-- [et_pb_line_break_holder] -->            placeholder.style.display = \"none\";<!-- [et_pb_line_break_holder] -->            \/\/box.parentElement.style.paddingTop = \"0px\";      \t<!-- [et_pb_line_break_holder] -->        }<!-- [et_pb_line_break_holder] -->      });<!-- [et_pb_line_break_holder] -->    }, 750);<!-- [et_pb_line_break_holder] -->  };<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;56px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243; header_font_size_phone=&#8221;41px&#8221; header_font_size_tablet=&#8221;56px&#8221;]<\/p>\n<h1>Fr\u00e5n tjat till pepp: s\u00e5 blir jobbsnacket l\u00e4ttare hemma<\/h1>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;ingress&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;||27px||false|false&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>N\u00e4stan alla f\u00f6r\u00e4ldrar k\u00e4nner sig trygga i hur de pratar om jobb och framtid i hemmet.<\/p>\n<p>Trots det uppger m\u00e5nga unga att just de samtalen skapar stress.<\/p>\n<p>Beteendevetaren Johanna Goa ser ett tydligt glapp mellan omtanke och upplevelse.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_margin=&#8221;||19px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||22px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N831870.496084BONNIER.SE\/B35824979.447034347;dc_trk_aid=640202495;dc_trk_cid=255212672;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1\" target=\"_blank\" rel=\"noopener\">EXTERN L\u00c4NK: Det gr\u00f6na kuvertet \u2013 f\u00f6r en bra start i arbetslivet<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Fr\u00e5gan tar bara n\u00e5gra sekunder att st\u00e4lla och ryms mellan diskberget, jackan p\u00e5 hallgolvet och skjutsen till fotbollstr\u00e4ningen: har du s\u00f6kt n\u00e5got jobb? Vet du vad du vill g\u00f6ra i sommar? F\u00f6r\u00e4ldern h\u00f6r ofta omsorg i sin egen r\u00f6st. Den unga kan h\u00f6ra n\u00e5got annat: att framtiden redan borde vara mer planerad.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Jobbsnacket hemma b\u00f6rjar s\u00e4llan som en konflikt. Det b\u00f6rjar som en p\u00e5minnelse, en f\u00f6ljdfr\u00e5ga, ett f\u00f6rs\u00f6k att hj\u00e4lpa till. \u00c4nd\u00e5 kan samma fr\u00e5ga landa som press hos den som redan j\u00e4mf\u00f6r sig, tvekar, v\u00e4ntar p\u00e5 svar eller inte vet var den ska b\u00f6rja.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Kollagebild&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/mcdonalds-733334421-1.jpg&#8221; parallax=&#8221;on&#8221; min_height=&#8221;800px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;600px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Stort generationsglapp<\/h2>\n<p>I en ny unders\u00f6kning framtagen av McDonald\u2019s, i samarbete med beteendevetaren Johanna Goa och genomf\u00f6rd av unders\u00f6kningsf\u00f6retaget Perspetivo, uppger 96 procent av f\u00f6r\u00e4ldrarna att de k\u00e4nner sig mycket eller ganska trygga i hur de pratar med sina barn om jobb och framtid. Samtidigt s\u00e4ger 60 procent av unga mellan 16 och 24 \u00e5r att de ibland eller n\u00e5gon g\u00e5ng har undvikit s\u00e5dana samtal f\u00f6r att slippa stress och press.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u2013 Jag tror att glappet ofta handlar om att f\u00f6r\u00e4ldrar pratar utifr\u00e5n ansvar och prestation, medan unga lyssnar utifr\u00e5n k\u00e4nsla och sj\u00e4lvk\u00e4nsla. Det som \u00e4r t\u00e4nkt som st\u00f6ttning kan landa som en p\u00e5minnelse om att man inte r\u00e4cker till, s\u00e4ger f\u00f6rfattaren och beteendevetaren Johanna Goa.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/quote.png&#8221; title_text=&#8221;quote&#8221; align=&#8221;center&#8221; module_class=&#8221;no-radius&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;45px&#8221; max_width_tablet=&#8221;45px&#8221; max_width_phone=&#8221;40px&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;40px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#141414&#8243; header_font_size=&#8221;50px&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>M\u00e5nga unga b\u00e4r redan p\u00e5 en stress kring framtiden, och d\u00e5 blir samtalet inte neutralt utan laddat.<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;off|tablet&#8221; max_width_tablet=&#8221;640px&#8221; max_width_phone=&#8221;640px&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;V\u00e4nster&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/mcdonalds-433334421.jpg&#8221; title_text=&#8221;mcdonalds-433334421&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;H\u00f6ger&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;600ms&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/mcdonalds-goa_johanna.jpg&#8221; title_text=&#8221;mcdonalds-goa_johanna&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;bildtext&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#757575&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Beteendevetaren Johanna Goa[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>N\u00e4r jobbsnacket hemma l\u00e5ser sig ser hon ofta samma \u00e5terkommande m\u00f6nster: f\u00f6r\u00e4ldern f\u00f6rs\u00f6ker hj\u00e4lpa vidare, den unga h\u00f6r en bed\u00f6mning.<\/p>\n<p>\u2013 M\u00e5nga unga b\u00e4r redan p\u00e5 en stress kring framtiden, och d\u00e5 blir samtalet inte neutralt utan laddat.<\/p>\n<p>Det handlar inte om att sluta prata om jobb, ansvar och pengar. Men fr\u00e5gan beh\u00f6ver inte komma som ett kvitto p\u00e5 allt som \u00e4nnu inte \u00e4r gjort. N\u00e4r ing\u00e5ngen blir mer \u00f6ppen kan samtalet handla mindre om f\u00f6rsvar och mer om vad n\u00e4sta steg faktiskt kan vara.<\/p>\n<p>\u2013 M\u00e5nga av de h\u00e4r fr\u00e5gorna saknar ett enkelt svar. De kr\u00e4ver att man redan har en plan, en riktning eller ett driv, n\u00e5got som m\u00e5nga unga fortfarande h\u00e5ller p\u00e5 att bygga upp. D\u00e5 kan fr\u00e5gan trigga k\u00e4nslor av otillr\u00e4cklighet eller stress.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;BOENDE&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/mcdonalds-943334421.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;26%&#8221; background_enable_video_mp4=&#8221;off&#8221; background_video_width=&#8221;100%&#8221; min_height=&#8221;700px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|desktop&#8221; max_height=&#8221;1200px&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;130px||130px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; background_color_phone=&#8221;rgba(0,0,0,0.7)&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_color_phone=&#8221;on&#8221; background_position_phone=&#8221;top_center&#8221; background_blend_phone=&#8221;darken&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0076D6&#8243; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_left&#8221; horizontal_offset=&#8221;100px&#8221; position_origin_a_tablet=&#8221;center_center&#8221; position_origin_a_phone=&#8221;center_center&#8221; position_origin_a_last_edited=&#8221;on|desktop&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|desktop&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|desktop&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;600px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|false&#8221; positioning_tablet=&#8221;none&#8221; positioning_phone=&#8221;none&#8221; positioning_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|4px|4px|4px|4px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"color: white!important;\">Johanna Goas fem tips f\u00f6r b\u00e4ttre jobbsnack hemma<\/h2>\n<ol>\n<li style=\"margin-bottom: 20px;\"><strong>T\u00e4nk relation f\u00f6rst<\/strong>: G\u00e5 via relationen och visa att du finns d\u00e4r utan krav. M\u00e5let \u00e4r att den unga ska k\u00e4nna: \u201djag g\u00f6r det h\u00e4r f\u00f6r mig\u201d, inte \u201djag g\u00f6r det f\u00f6r att g\u00f6ra mamma och pappa n\u00f6jda\u201d.<\/li>\n<li style=\"margin-bottom: 20px;\"><strong>V\u00e4lj r\u00e4tt tillf\u00e4lle<\/strong>: \u00c4r det l\u00e4ge just nu? Kanske har den unga redan mycket annat som stressar, eller \u00e4r tr\u00f6tt och irriterad. V\u00e4lj hellre ett mer avdramatiserat tillf\u00e4lle, som i bilen eller n\u00e4r ni g\u00f6r n\u00e5got annat tillsammans.<\/li>\n<li style=\"margin-bottom: 20px;\"><strong>St\u00e4ll mindre laddade fr\u00e5gor<\/strong>: Fr\u00e5gor som \u201dvarf\u00f6r har du inte s\u00f6kt jobb \u00e4n?\u201d kan g\u00f6ra att den unga k\u00e4nner mindre tilltro till sin egen f\u00f6rm\u00e5ga. F\u00f6rs\u00f6k skapa nyfikenhet och intresse i st\u00e4llet f\u00f6r press, till exempel: \u201ddet h\u00e4r ser sp\u00e4nnande ut, jag tror du skulle g\u00f6ra det v\u00e4ldigt bra\u201d.<\/li>\n<li style=\"margin-bottom: 20px;\"><strong>Prata om n\u00e4sta lilla steg<\/strong>: M\u00e5nga fr\u00e5gor om jobb och framtid kr\u00e4ver att man redan har en plan, en riktning eller ett driv. I st\u00e4llet f\u00f6r att prata om var den unga borde vara kan samtalet handla om n\u00e4sta lilla steg. Det skapar riktning utan att f\u00f6rst\u00e4rka k\u00e4nslan av att vara efter.<\/li>\n<li><strong>Var en trygg bas<\/strong>: G\u00f6r mer av att lyssna, v\u00e4lja r\u00e4tt tillf\u00e4lle, visa nyfikenhet och bekr\u00e4fta anstr\u00e4ngning. G\u00f6r mindre av att j\u00e4mf\u00f6ra, kontrollera och st\u00e4lla negativt laddade fr\u00e5gor.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;640px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>S\u00e5 kan ni prata ist\u00e4llet<\/h2>\n<p>Gr\u00e4nsen mellan omtanke och press g\u00e5r inte alltid d\u00e4r f\u00f6r\u00e4ldern sj\u00e4lv tror. Samma fr\u00e5ga kan vara t\u00e4nkt som st\u00f6d, men b\u00f6rja l\u00e5ta som ett m\u00e5tt p\u00e5 hur l\u00e5ngt den unga har kommit.<\/p>\n<p>\u2013 S\u00e5 l\u00e4nge samtalet handlar om att f\u00f6rst\u00e5 och st\u00f6tta \u00e4r det omtanke. Men n\u00e4r det b\u00f6rjar handla om vad barnet borde g\u00f6ra, hur det ligger till j\u00e4mf\u00f6rt med andra eller vad som f\u00f6rv\u00e4ntas, upplevs det ofta som press, oavsett intention.<\/p>\n<p>N\u00e4r den unga blir tyst, irriterad eller drar sig undan beh\u00f6ver f\u00f6r\u00e4ldern inte vinna samtalet d\u00e4r och d\u00e5. <\/p>\n<p>\u2013 Ibland kan det r\u00e4cka att prata om n\u00e5got annat f\u00f6rst. Man beh\u00f6ver visa att man finns d\u00e4r utan krav. Ett bra n\u00e4sta steg kan vara att komma tillbaka senare, men p\u00e5 ett mer \u00f6ppet och utforskande s\u00e4tt, s\u00e4ger Johanna Goa.<\/p>\n<p>N\u00e4r samtalet tas om beh\u00f6ver det inte ske vid samma bord, i samma ton eller i samma stund. Platsen och l\u00e4get kan g\u00f6ra fr\u00e5gan mindre laddad.[\/et_pb_text][et_pb_image src=&#8221;https:\/\/kampanj.expressen.se\/mcdonalds\/wp-content\/uploads\/2026\/05\/mcdonalds-goa_johanna_2.jpg&#8221; title_text=&#8221;mcdonalds-goa_johanna_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; animation_style=&#8221;fade&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u2013 V\u00e4lj ett mer avdramatiserat tillf\u00e4lle, som i bilen eller n\u00e4r ni g\u00f6r n\u00e5got annat tillsammans. Viktigast av allt \u00e4r att t\u00e4nka relation f\u00f6rst, sen snack.<\/p>\n<p>F\u00f6r m\u00e5nga unga \u00e4r det f\u00f6rsta jobbet mer \u00e4n en rad i ett CV. Det kan vara f\u00f6rsta g\u00e5ngen n\u00e5gon utanf\u00f6r familjen r\u00e4knar med att de kommer i tid, tar ansvar inf\u00f6r andra och m\u00e4rker att deras insats faktiskt beh\u00f6vs. Som en av Sveriges st\u00f6rsta ungdomsarbetsgivare m\u00f6ter McDonald\u2019s m\u00e5nga unga i just det f\u00f6rsta steget. Unders\u00f6kningen visar att samtalen hemma kan p\u00e5verka hur l\u00e4tt eller laddat det steget k\u00e4nns.<\/p>\n<p>D\u00e4rf\u00f6r beh\u00f6ver jobbsnacket inte b\u00f6rja i var den unga borde vara. Det kan b\u00f6rja i vad som faktiskt \u00e4r m\u00f6jligt att g\u00f6ra nu.<\/p>\n<p>\u2013 Genom att normalisera att v\u00e4gar ser olika ut och att tempo kan variera skapar man en k\u00e4nsla av riktning utan att f\u00f6rst\u00e4rka k\u00e4nslan av att vara efter, s\u00e4ger Johanna Goa.<\/p>\n<p>I hennes egen tumregel ryms mycket av det hon menar att f\u00f6r\u00e4ldrar kan g\u00f6ra mer av hemma.<\/p>\n<p>\u2013 F\u00f6rst relation, sen snack. G\u00f6r mer av att lyssna, v\u00e4lja r\u00e4tt tillf\u00e4lle, visa nyfikenhet och bekr\u00e4fta anstr\u00e4ngning. G\u00f6r mindre av att j\u00e4mf\u00f6ra, kontrollera och st\u00e4lla negativt laddade fr\u00e5gor. F\u00f6rs\u00f6k vara en trygg bas, inte en st\u00e4ndig p\u00e5minnelse.<\/p>\n<p>K\u00e4nner du igen dig? Ta del av guiden <em>Jobbiga fr\u00e5gor<\/em> och f\u00e5 konkreta tips p\u00e5 hur du kan prata om jobb och framtid utan att skapa on\u00f6dig press.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; custom_margin=&#8221;||22px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N831870.496084BONNIER.SE\/B35824979.447034347;dc_trk_aid=640202495;dc_trk_cid=255212672;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1\" target=\"_blank\" rel=\"noopener\">EXTERN L\u00c4NK: L\u00e4s guiden: Jobbiga fr\u00e5gor (och vad du kan s\u00e4ga i st\u00e4llet)<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5n tjat till pepp: s\u00e5 blir jobbsnacket l\u00e4ttare hemmaN\u00e4stan alla f\u00f6r\u00e4ldrar k\u00e4nner sig trygga i hur de pratar om jobb och framtid i hemmet. Trots det uppger m\u00e5nga unga att just de samtalen skapar stress. Beteendevetaren Johanna Goa ser ett tydligt glapp mellan omtanke och upplevelse.EXTERN L\u00c4NK: Det gr\u00f6na kuvertet \u2013 f\u00f6r en bra start [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","bnmp_articleUUID":"7d5d8120-f0fe-52da-8ff8-2f9d36b88c20","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcdonalds"],"_links":{"self":[{"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/posts\/2009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/comments?post=2009"}],"version-history":[{"count":15,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/posts\/2009\/revisions"}],"predecessor-version":[{"id":2092,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/posts\/2009\/revisions\/2092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/media?parent=2009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/categories?post=2009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kampanj.expressen.se\/mcdonalds\/wp-json\/wp\/v2\/tags?post=2009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}